“ABC World News” Slashes Gaps with “NBC Nightly News” by Double-Digits for Sixth Straight Week

By David Ford

Sep 4, 2013 10:27am

ABC diane sawyer tk 130729 16x9 608 ABC World News Slashes Gaps with NBC Nightly News by Double Digits for Sixth Straight WeekFor the Sixth Straight Week “World News with Diane Sawyer” Slashes Both Overall Viewing and Demo Gaps with “NBC Nightly News” Year-to-Year

“World News” #1 Newscast Among Adults 25-54 on Thursday Outperforming NBC’s “Nightly”

 Season-to-Date, “World News” Posting Smallest Gaps with “Nightly News” in 5 Years

For the week of August 26, 2013 “ABC World News with Diane Sawyer” averaged 7.10 million Total Viewers and a 1.5 rating/6 share/1.87 million in Adults 25-54, according to Nielsen Media Research. “World News” improved week-to-week (6.99 million and 1.74 million, respectively, on w/o 8/19/13) among both Total Viewers (+2%) and Adults 25-54 (+3%), drawing its largest overall audience in 5 weeks and best news demo performance in 4 weeks – since w/o 7/22/13 and w/o 7/29/13, respectively.

For the 3rd Thursday in a row, “World News” ranked as the #1 evening newscast in Adults 25-54, leading “NBC Nightly News” by +44,000 demo viewers (1.773 million vs. 1.729 million). ABC has topped NBC among Adults 25-54 in 5 of the last 6 Thursdays.

For the 6th straight week, “World News” narrowed its gaps with “Nightly News” from the year-ago week by double-digits in both Total Viewers (-26%, 513,000 vs. 695,000) and Adults 25-54 (-46%, 92,000 vs. 170,000).

Season-to-date, “World News” has increased its Total Viewing audience (+2%) compared to the same point last season, drawing its most-watched season in 2 years - since the 2010-11 season. “World News” narrowed its margins by double-digits with “NBC Nightly News” in both Total Viewers (-32%) and Adults 25-54 (-29%) to post its smallest margins (732,000 and 280,000, respectively) with the NBC program in 5 years- since the 2007-08 season. 

For the week, “World News” beat “CBS Evening News” by 785,000 Total Viewers and by 253,000 Adults 25-54.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

EVENING NEWS (Week of August 26, 2013)

Total Viewers Adults 25-54 Adults 18-49 Households
ABC   7,102,000 1.5/6; 1,786,000 1.0/4; 1,209,000   4.8/10
NBC   7,615,000 1.6/6; 1,878,000 1.0/5; 1,276,000   5.2/11
CBS   6,317,000 1.3/5; 1,533,000 0.8/4; 1,053,000   4.2/ 9

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 8/26/13, 8/19/13 & 8/27/12. Most Current – 2012-2013 Season (9/24/12 -9/1/13) and 2011-2012 Season (9/19/11 – 8/26/12). All averages based on regular telecasts.  (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count)

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