“GMA” is #1 for the Week

By Alyssa Bernstein

Sep 12, 2013 11:16am

 ”GMA” Tops NBC’s “Today” by 743,000 Total Viewers and 118,000 Adults 25-54

“GMA” Continues to Grow in Demo and Total Viewers Year-to-Year and Season-to-Date

ABC News’ “Good Morning America” stood as the No. 1 morning program in Total Viewers (5.315 million) and Adults 25-54 (1.978 million) for the week of September 2, 2013, according to Nielsen Media Research.  During the week, “GMA” outperformed NBC’s “Today” (4.572 million and 1.860 million, respectively) by +743,000 Total Viewers and by +118,000 Adults 25-54.  Year to year, “GMA” built on its Adults 25-54 lead over the No. 2-ranked “Today Show” by +42% (+83,000 on w/o 9/3/12).   Additionally, GoodMorningAmerica.com on Yahoo! reached 22 million users last month. It is the No. 1 morning news website and beats Today.com by millions of users each month

“GMA” has ranked No. 1 in Total Viewers in all 49 weeks of the season. In fact, “GMA” has ranked No. 1 every week in Total Viewers for more than 1 year (the last 55 weeks - since w/o 8/13/12).  ”GMA’s” 55 consecutive weeks at the top stand as its longest stretch at No. 1 in more than 21 years – since before the 1991-92 season; Nielsen’s electronic database started in September 1991.

Season to date, “GMA” has turned in its most number of No. 1 finishes during a television season in both Total Viewers (49 of 49 weeks) and Adults 25-54 (41 of 49 weeks) in more than 21 years- since before the 1991-92 season.

On Wednesday (9/4/13), “GMA” delivered its top telecast in both Total Viewers (5.695 million), Adults 25-54 (2.194 million) and Adults 18-49 (1.591 million) in more than 3 months – since 5/22/13.  Head to head, “GMA” beat “Today” (1.874 million) by its largest single-day news demo margin (+320,000) in 3 months – since 6/3/13.


“GMA” posted increased week to week (1.909 million and 1.259 million on w/o 8/26/13) in Adults 25-54 (+4%) and Adults 18-49 (+9%), delivering its top news demo performance since June -w/o 6/10/13. 

“GMA” build on the year-ago week (5.199 million and 1.925 million on w/o 9/3/12) in Total Viewers (+2%) and Adults 25-54 (+3%).  “GMA” has seen its overall audience grow from the same week last year in 48 of 49 weeks this season. 

Season to date, “GMA” is the No. 1 morning news program in Total Viewers and Adults 25-54. The ABC show is leading “Today” by its largest season margin in overall viewers (+675,000) in more than 21 years and in the adult news demo (+87,000) in 21 years – since before the 1991-92 season and the 1991-92 season, respectively; Nielsen’s electronic database started in September 1991.

Season to date, “GMA” is up in both Total Viewers (+9%) and Adults 25-54 (+4%) versus its year-ago averages, growing the most in the key adult news demo (NBC’s “Today” is down -11%/-16%, respectively; CBS’ “This Morning” is up +13%/+2%, respectively). “GMA” is seeing its largest overall season audience in more than 21 years and best Adult 25-54 performance in 5 years - since before the 1991-92 season and 2007-08 seasons, respectively.

For the week, “GMA” nearly doubled the performance of “CBS This Morning” in Total Viewers (+99%), while more than doubling in Adults 25-54 (+116%) and Adults 18-49 (+102%).

**Note:  Due to the Labor Day Holiday, ABC’s, CBS’ and NBC’s Monday telecasts (9/2/13) were coded as specials and excluded from the weekly average.

ABC 5,315,000 1.7/13; 1,978,000 1.1/10; 1,375,000 4.0/15
NBC 4,572,000 1.6/12; 1,860,000 1.2/11; 1,521,000 3.4/13
CBS 2,672,000 0.8/ 6;   915,000 0.5/ 5;   680,000 1.9/ 7

Source:  The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 9/2/13, 8/26/13 and 9/3/12.  Most Current: 2012-2013 Season (9/24/12 – 9/8/13) and 2011-2012 Season (9/19/11 – 9/2/12).  All averages based on regular telecasts.  (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count)

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

– ABC -

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