“GMA” is #1 for the Week


Sep 19, 2013 11:21am

“GMA” Tops NBC’s “Today” by 887,000 Total Viewers and 33,000 Adults 25-54

“GMA” Grows by Double-Digits Year-to-Year in Demo and Total Viewers and Continues to Grow Season-to-Date

ABC News’ “Good Morning America” stood as the No. 1 morning program in Total Viewers (5.546 million) and Adults 25-54 (2.019 million) for the week of September 9, 2013, according to Nielsen Media Research.  During the week, “GMA” outdelivered NBC’s “Today” (4.659 million and 1.986 million, respectively) by +887,000 Total Viewers and by +33,000 Adults 25-54.  Further, “GMA” increased its advantage over the No. 2-ranked “Today Show” by double-digits in Total Viewers (+36%) compared to its year-ago margin (+652,000 on w/o 9/10/12).    Additionally, GoodMorningAmerica.com on Yahoo! reached 21 million users last month. It is the No. 1 morning news website and beats Today.com by millions of users each month

“GMA” has ranked No. 1 in Total Viewers in all 50 weeks of the season.  In fact, “GMA” has ranked No. 1 every week in Total Viewers for more than 1 year (the last 56 weeks - since w/o 8/13/12).  ”GMA’s” 56 consecutive weeks at the top stand as its longest stretch at No. 1 in more than 21 years – since before the 1991-92 season; Nielsen’s electronic database started in September 1991.

Season to date, “GMA” has turned in its most number of No. 1 finishes during a television season in both Total Viewers (50 of 50 weeks) and Adults 25-54 (42 of 50 weeks) in more than 21 years- since before the 1991-92 season.

On Monday (9/9/13), “GMA” scored its most-watched telecast and beat “Today” (5.787 million vs. 4.599 million) by its largest single-day Total Viewer advantage (+1.188 million) in more than 3 months - since 5/22/13.

“GMA” saw gains from the previous week (5.315 million and 1.978 million on w/o 9/2/13) in Total Viewers (+4%) and Adults 25-54 (+2%) to post its strongest numbers since May (w/o 5/20/13). 

“GMA” delivered across-the-board increases year to year: Total Viewers (+12%), Adults 25-54 (+10%) and Adults 18-49 (+3%) – 4.958 million, 1.831 million and 1.347 million, respectively, on w/o 9/10/12.  “GMA” has seen its overall audience grow from the same week last year in 49 of 50 weeks this season. 

Season to date, “GMA” is the No. 1 morning news program in Total Viewers and Adults 25-54. The ABC show is leading “Today” by its largest season margin in overall viewers (+679,000) in more than 21 years and in the adult news demo (+86,000) in 21 years – since before the 1991-92 season and the 1991-92 season, respectively; Nielsen’s electronic database started in September 1991.

Season to date, “GMA” is up in both Total Viewers (+9%) and Adults 25-54 (+4%) versus its year-ago averages, growing the most in the key adult news demo (NBC’s “Today” is down -10%/-16%, respectively; CBS’ “This Morning” is up +13%/+2%, respectively). “GMA” is seeing its largest overall season audience in more than 21 years and best Adult 25-54 performance in 5 years - since before the 1991-92 season and 2007-08 seasons, respectively.

For the 2nd week in a row, “GMA” nearly doubled the performance of “CBS This Morning” in Total Viewers (+97%), while more than doubling in Adults 25-54 (+117%) and Adults 18-49 (+110%).

ABC 5,546,000 1.7/13; 2,019,000 1.1/10; 1,381,000 4.1/14
NBC 4,659,000 1.7/13; 1,986,000 1.2/11; 1,577,000 3.5/12
CBS 2,813,000 0.8/ 6;   929,000 0.5/ 5;   657,000 2.1/ 8

  The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 9/9/13, 9/2/13 and 9/10/12.  Most Current: 2012-2013 Season (9/24/12 – 9/15/13) and 2011-2012 Season (9/19/11 – 9/9/12).  All averages based on regular telecasts.  (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count)

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

– ABC -

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