For the First Time Ever in C3 Data, “GMA” Wins the 2012-2013 Television Season

By Alyssa Bernstein

Oct 7, 2013 3:03pm

 ”GMA” Scores Strongest Season Performance Ever in C3 Projections and Marks Third Consecutive Season of Growth

Based on Nielsen’s C3 data (Commercial Data + 3 Day Playback), ABC News’ “Good Morning America” ranked No. 1 for the 2012-13 television season in Total Viewers (5.066 million), Adults 25-54 (1.825 million) and Adults 18-49 (1.324 million), according to Nielsen Media Research.  “GMA” won the television season for the first time ever based on the C3 projections, beating NBC’s “Today” (4.351 million, 1.702 million and 1.306 million) by 715,000 Total Viewers, by 123,000 Adults 25-54 and by 18,000 Adults 18-49.  Commercial Data + 3 Days of Playback are the television industry’s currency used to broker sales to advertisers.

Delivering increases over the previous season in both Total Viewers (+9%), Adults 25-54 (+5%) and Adults 18-49 (+1%) for the 3rd straight year, “Good Morning America” turned in its strongest season performance ever with its C3 projections in all three Nielsen measures – 4.669 million, 1.744 million and 1.314 million, respectively, for the 2011-12 season.

2012-13 SEASON TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49
C3 Projections
GOOD MORNING AMERICA 5,066,000 1,825,000 1,324,000
TODAY 4,351,000 1,702,000 1,306,000
CBS THIS MORNING 2,631,000 918,000 664,000

 

Source:  The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49, C3 Projections – 2012-2013 Season (9/24/12 – 9/22/13) and 2011-2012 Season (9/19/11 – 9/23/12).  C3 averages based on all telecasts, including breakouts and specials.   Note C3 data is not available prior to 1/1/07

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

– ABC -

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