GMA” is #1 for Premiere Week, Marking the Program’s First Back-to-Back Premiere Week Victories in More than 20 Years

By Alyssa Bernstein

Oct 3, 2013 11:20am

“GMA” Tops NBC’s “Today” by 795,000 Total Viewers and 56,000 Adults 25-54

“GMA” Continues Year-to-Year Growth in Demo and Total Viewers

ABC News’ “Good Morning America” opened the 2013-14 season as the morning’s No. 1 news program in Total Viewers (5.547 million) and Adults 25-54 (2.067 million), for the week of September 23, 2013, according to Nielsen Media Research.  Leading week 1 of the season for the 2nd straight year, “GMA” saw its first back-to-back premiere week victory in 21 years in Total Viewers and in more than 2 decades in Adults 25-54 – since the 1991-92/1992-3 seasons and before the 1991-92 season, respectively; Nielsen’s electronic database started on September of 1991.  Additionally, GoodMorningAmerica.com on Yahoo! reached 21 million users last month. It is the No. 1 morning news website and beats Today.com by millions of users each month.

“GMA” outdelivered NBC’s “Today” (4.752 million and 2.011 million, respectively) by +795,000 Total Viewers and by +56,000 Adults 25-54.  In fact, in the last two premiere weeks (+808,000 for w/o 9/24/12), “GMA” has turned in its largest Total Viewer margins over the “Today Show” in more than 21 years - since before the 1991-92 season.    

On Monday (9/23/13), “GMA” scored the strongest Adults 25-54 telecast (2.216 million) of any morning newscast in 4 months - since 5/22/13 on “GMA.”

For the 3rd year in a row, “GMA” improved on the year-ago premiere week in Total Viewers (+12%) and Adults 25-54 (+7%) – 4.957 million and 1.937 million, respectively, on w/o 9/24/12. In fact, the ABC morning news program saw its most-watched premiere week in more than 22 years and strongest in Adults 25-54 in 7 years – since before the premiere week of the 1991-92 season and the premiere week of the 2006-07 season.

During premiere week, “GMA” nearly doubled the performance of “CBS This Morning” in Total Viewers (+95%), while more than doubling in Adults 25-54 (+112%) and Adults 18-49 (+115%)

WEEK OF 9/23/13

TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 5,547,000 1.7/13; 2,067,000 1.1/10; 1,434,000 4.1/15
TODAY 4,752,000 1.7/13; 2,011,000 1.2/11; 1,563,000 3.5/13
CBS THIS MORNING 2,851,000 0.8/ 6;   977,000 0.5/ 5;   667,000 2.1/ 8

Source:  The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 9/23/13, 9/16/13 and 9/24/12.  All averages based on regular telecasts.

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

– ABC -

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