Giant Louis Vuitton Suitcase Sent Packing From Red Square

Nov 27, 2013 9:04am
GTY louis vuitton kremlin jtm 131127 16x9 608 Giant Louis Vuitton Suitcase Sent Packing From Red Square

A woman walks in front of a giant Louis Vuitton trunk in Red Square in Moscow, Nov. 27, 2013. Yuri Kadobnov/AFP/Getty Images

MOSCOW – For the past few weeks, visitors to Red Square expecting to take in its sweeping view of the Kremlin and the candy cane-colored onion domes of St Basil’s Cathedral, have been greeted with something less majestic: a giant Louis Vuitton suitcase.

The massive trunk measures 100 feet long and 30 feet high. It’s actually a pavilion set up, in front of Lenin’s Mausoleum to host an exhibition of the company’s luggage for the next six weeks.

But despite their apparently insatiable appetite for luxury brands, Muscovites saw the structure as a tacky. That message appears to have finally gotten the Kremlin’s ear.

Russian officials today reportedly announced they would have the massive structure removed, citing complaints from residents as well has building code violations.

A spokesman for the GUM shopping center, which takes up one side of Red Square and is home to Louis Vuitton and other ultra-high end shops, also said it would ask the company to remove the suitcase.

“We have informed the Russian representatives of Louis Vuitton of the need to immediately dismantle the pavilion. We will also take immediate steps to remove any annoying effects of the Louis Vuitton pavilion,” a GUM spokesperson told RIA Novosti.

The trunk was not only considered an eyesore, but also an impediment to the upcoming New Year’s celebrations. Muscovites usually gather in the square for fireworks and drinking at midnight and were not happy about the prospects of sharing the space with a massive suitcase.

According to RIA Novosti, the Louis Vuitton exhibition was a non-profit event for a supermodel’s charity.

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