“GMA” is #1 for the Week

By Alyssa Bernstein

Dec 2, 2013 3:05pm

“GMA” Tops NBC’s “Today” by 662,000 Total Viewers and 87,000 Adults 25-54 

“GMA” Posts Largest News Demo Audience in Nearly 5 Years   

 ”GMA” Continues Growth Trend: Increases by Double-Digits Year-to-Year in All Target Demos

ABC News’ “Good Morning America” was the No. 1 morning program in Total Viewers (5.919 million) and Adults 25-54 (2.255 million) for the week of November 18, 2013, according to Nielsen Media Research.  Taking the top spot in all 9 weeks of the season, “GMA” outperformed NBC’s “Today” (5.257 million and 2.168 million, respectively) during the week by 662,000 Total Viewers and by 87,000 Adults 25-54.  “GMA” built on its year-ago Total Viewer lead over the No. 2-ranked “Today” by 36% (+486,000 on w/o 11/19/12). Additionally, GoodMorningAmerica.com on Yahoo! reached 22 million users last month. It is the No. 1 morning news website and beats Today.com by millions of users each month.

On Wednesday (11/20/13) “GMA” delivered its top morning telecast of the season in Adults 25-54 morning (2.435 million). In fact, GMA’s Adults 25-54 audience on Wednesday was its top single-day morning newscasts in the demo in 9 months- since 2/25/13.  Further, head-to-head, “GMA” beat “Today” by 403,000 demo viewers on Wednesday (2.435 million vs. 2.032 million) to register its largest single-day demo victory over the NBC program in 14 months – since 9/20/12.

“GMA” posted gains over the previous week (2.229 million and 1.515 million, respectively, on w/o 11/11/13) in Adults 25-54 (+1%) and Adults 18-49 (+6%), hitting season highs in both key adult demos.   In fact, “GMA” attracted its largest news demo audience in nearly 5 years – since w/o 1/26/09.

“GMA” has ranked No. 1 every week in Total Viewers for 16 months (the last 66 weeks – since w/o 8/13/12). “GMA’s” 66 consecutive weeks at the top represents its longest stretch at No. 1 in more than 22 years – since before the 1991-92 season; Nielsen’s electronic database started in September 1991.

In Adults 25-54, “GMA” has ranked No. 1 for the last 19 weeks, its longest news demo winning streak in more than 20 years – since w/o 2/22/93 to w/o 6/28/93 during the 1992-93 season.

“GMA” saw across-the-board double-digit gains over the same week last year: Total Viewers (+14%), Adults 25-54 (+14%) and Adults 18-49 (+10%) – 5.174 million, 1.976 million and 1.461 million, respectively, on w/o 11/19/12.

Season to date, “GMA” stands as the No. 1 morning news program for the 2nd straight year in both Total Viewers and Adults 25-54. “GMA” is leading NBC’s “Today” by 754,000 Total Viewers and 71,000 Adults 25-54.  In fact, “GMA” has widened its Total Viewer season lead over “Today” versus the same point last season by 40% (754,000 vs. 538,000) to post its largest season margin in more than 22 years - since at least the 1991-92 season; Nielsen’s electronic database started on September of 1991. 

Growing for the 3rd year in a row, “GMA” is up over the same point last season in both Total Viewers (+12%) and Adults 25-54 (+7%)In fact, “GMA” is seeing its largest overall season audience in more than 22 years and best Adults 25-54 performance in 6 years - since before the 1991-92 season and the 2007-08 seasons, respectively.

During the week, “GMA” towered over “CBS This Morning” in Total Viewers (+78%), Adults 25-54 (+99%) and Adults 18-49 (+109%)

WEEK OF 11/18/13 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 5,919,000 1.9/13; 2,255,000 1.3/11; 1,613,000 4.3/15
TODAY 5,257,000 1.8/13; 2,168,000 1.3/11; 1,708,000 3.8/13
CBS THIS MORNING 3,322,000 0.9/ 7; 1,131,000 0.6/ 5;   770,000 2.4/8

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 11/18/13, 11/11/13 and 11/19/12.  Most Current: 2013-2014 Season (9/23 – 11/24/13) and 2012-2013 Season (9/24 – 11/25/12).  All averages based on regular telecasts.

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

– ABC -

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