This new ad from Pantene Philippines is blowing up on social media for its feminist message, showing how women are treated differently from men in the workplace. The ad, made by BBDO Guerrero in Manila, played only in the Philippines but has gone viral online around the world.
Sheryl Sandberg, COO of Facebook and author of the feminist tome “Lean In,” said on Facebook, “This is one of the most powerful videos I have ever seen illustrating how when women and men do the same things, they are seen in completely different ways. Really worth watching. Lean In prize of the day for sure!”
— Kaitlin Thaney (@kaythaney) December 5, 2013
— Carolyn Sobczyk (@carolynsobczyk) December 11, 2013