“World News” Again Slashes Gaps with NBC, Delivers Most Competitive 4Q Performance Vs. NBC and CBS

By Alyssa Bernstein

Dec 31, 2013 11:27am

“World News” Once Again Slashes Week-to-Week Gaps with “Nightly News” by Double-Digits in Both Total Viewers and Adults 25-54

 

“World News” is Delivering Most-Watched Season in 4 Years, Posting Smallest News Demo Margin with NBC in 5 Years

 

ABC Broadcast Attracts Largest 4th Quarter Audience in 4 Years

 

World News Posts Closest 4th Quarter Demo Performance with NBC in 5 Years and Largest News Demo 4th Quarter Lead Over CBS in 3 Years

 

 

For the week of December 23, 2013, “ABC World News with Diane Sawyer” averaged 7.618 million Total Viewers and a 1.6 rating/6 share/1.880 million in Adults 25-54, according to Nielsen Media Research.

 

“World News” narrowed its week-to-week gaps with “NBC Nightly News” in both Total Viewers (-14% – 1.107 million vs. 1.292 million) and Adults 25-54 (-31% – 236,000 vs. 344,000).  “World News” turned in is smallest news demo margin with NBC in 5 weeks – since w/o 11/18/13.

 

“World News” cut its year-to-year Adults 25-54 margin with “NBC Nightly News” by -40% (236,000 vs. 394,000).

 

Season to date, “World News” is up versus the same point last season in Total Viewers (+1%), delivering its most-watched season in 4 years – since the 2009-10 season. In addition, “World News” is narrowing its season margin with “NBC Nightly News” in Adults 25-54 by double digits (-20% – 285,000 vs. 356,000) compared to its season margin from the same point last year. In fact, “World News” is posting its smallest news demo margin with the NBC program in 5 years - since the 2008-09 season.

 

“World News” has also significantly widened its Adults 25-54 lead over “CBS Evening News” versus its year-ago season lead by 74% (322,000 vs. 185,000).

 

For the week, “ABC World News” beat the “CBS Evening News” by 1.081 million Total Viewers and by 403,000 Adults 25-54, seeing its largest margins over the CBS program in 4 weeks – since 11/25/13.

 

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For the 4th Quarter 2013, “ABC World News with Diane Sawyer” averaged 7.925 million Total Viewers and a 1.7 rating/6 share/1.981 million in Adults 25-54, according to Nielsen Media Research.  For the 3rd year in a row, “World News” increased its overall audience over the year-ago quarter (+1% – 7.925 million vs. 7.869 million) to attract its largest 4th quarter audience in 4 years – since 4Q09.

 

“World News” improved on the previous quarter (7.226 million and 1.841 million, respectively, on 3Q13) by 10% in Total Viewers and by 8% in Adults 25-54.  

 

“World News” cut its year-to-year quarter news demo gap (4Q12) with “NBC Nightly News” by -20% (285,000 vs. 358,000), turning in its closest 4Q performance with NBC in 5 years – since 4Q08.

 

“World News” outperformed the “CBS Evening News” by 1.000 million Total Viewers and by 322,000 Adults 25-54 viewers during 4Q13, posting its largest news demo 4th quarter lead over the CBS program in 3 years - since 4Q10.

 

Note: Due to Christmas eve, ABC’s “World News,” CBS’ “Evening News” and NBC’s “Nightly News” were coded as specials on Tuesday (12/24/13), while CBS and NBC were coded as specials on Christmas day on Wednesday (12/25/13).  They are excluded from the weekly averages.  “World News” did not air on Wednesday due to NBA coverage.  ABC’s, CBS’ and NBC’s program averages are based on 3 days (Mon, Thurs-Fri).

 

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network. Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

EVENING NEWS (Week of December 23, 2013)

TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
ABC WORLD NEWS 7,618,000 1.6/6; 1,880,000 1.0/4; 1,237,000   5.0/10 5.0/10
NBC NIGHTLY NEWS 8,725,000 1.8/6; 2,116,000 1.3/5; 1,597,000 5.5/11
CBS EVENING NEWS 6,537,000 1.2/4; 1,477,000 0.8/3;   996,000 4.2/ 8

EVENING NEWS (4th Quarter, 2013)

TOTAL VIEWERS     ADULTS 25-54         ADULTS 18-49     HOUSEHOLDS
ABC WORLD NEWS 7,925,000 1.7/6; 1,981,000 1.1/5; 1,366,000   5.3/10
NBC NIGHTLY NEWS 8,966,000 1.9/7; 2,266,000 1.3/6; 1,657,000 5.9/11
CBS EVENING NEWS 6,925,000 1.4/5; 1,659,000 0.9/4; 1,122,000 4.5/ 9

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 12/23/13, 12/16/13 and 12/23/12.  Most Current: 2013-2014 Season (9/23 – 12/29/13) and 2012-2013 Season (9/24 – 12/30/12).  4Q13: 9/23 – 12/29/13.  3Q13: 7/1 – 9/22/13. 4Q12: 9/24 – 12/30/12.

 

 

 

 

 

 

 

 

 

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