“GMA” is #1 for the Week in Total Viewers and Both Key Demos

By ABCNewsPR

Jan 10, 2014 12:10pm

“GMA” Bests “Today” by 1.12 Million Viewers- Marking the Largest Total Viewer Lead Over “Today” in 20 Years

“GMA” Only Morning Newscast to Grow Year-to-Year in Total Viewers and Both Target Demos 

 On Thursday, “GMA” Scores Largest Single-Day News Demo Advantage Over “Today” in Nearly 19 Years

ABC News’ “Good Morning America” ranked as the No. 1 morning program in Total Viewers (5.579 million), Adults 25-54 (2.116 million) and Adults 18-49 (1.400 million) for the week of December 30, 2013, according to Nielsen Media Research.  “GMA” beat NBC’s “Today” (4.456 million, 1.784 million and 1.393, respectively) during the week by 1.123 million Total Viewers; 332,000 Adults 25-54 and 7,000 Adults 18-49.  In fact, it was “GMA’s” largest Total Viewer lead over NBC’s “Today” in nearly 20 years - since w/o 5/16/94. Additionally, GoodMorningAmerica.com on Yahoo! reached almost 20 million users last month.

GMA” has ranked No. 1 every week in Total Viewers for more than 17 months (the last 72 weeks – since w/o 8/13/12). “GMA’s” 72 consecutive weeks at the top represents its longest stretch at No. 1 in more than 22 years – since before the 1991-92 season; Nielsen’s electronic database started in September 1991.

In addition, “GMA” has ranked No. 1 in Adults 25-54 in 14 of the 15 weeks of the season.  

On Thursday (1/2/14), “GMA” beat “Today” by 505,000 Adults 25-54 (2.207 million vs. 1.702 million) to score its largest single-day news demo advantage over the NBC program in nearly 19 years – since 1/30/95, based on regular telecasts.

“GMA” improved on the year-ago week (4.814 million, 1.778 million and 1.266 million, respectively, on w/o 12/31/12) in Total Viewers (+16%), Adults 25-54 (+19%) and Adults 18-49 (+11%).  In fact, “GMA” was the only morning newscast to improve year to year in all 3 measures compared to “CBS This Morning” (+15%/+2%/-5%, respectively) and NBC’s “Today” (-3%/-6%/+5%, respectively).

Season to date, “GMA” stands as the No. 1 morning news program for the 2nd straight year in both Total Viewers and Adults 25-54. “GMA” is leading NBC’s “Today” by 735,000 Total Viewers and 85,000 Adults 25-54. In fact, “GMA” has widened its Total Viewer season lead over “Today” versus the same point last season by 44% (735,000 vs. 509,000) to post its largest season margin in more than 22 years - since at least the 1991-92 season; Nielsen’s electronic database started on September of 1991. 

Growing for the 3rd year in a row, “GMA” is up over the same point last season in both Total Viewers (+12%) and Adults 25-54 (+11%).  In fact, “GMA” is seeing its largest overall season audience in more than 22 years and best Adults 25-54 performance in 8 years - since before the 1991-92 season and the 2005-06 seasons, respectively.

During the week, “GMA” nearly doubled the performance of “CBS This Morning” in Total Viewers (+91%), while more than doubling in Adults 25-54 (+122%) and Adults 18-49 (+118%).

*Note: Due to the New Year’s Eve and New Year’s Day holidays, ABC’s “Good Morning America,” “CBS This Morning” and NBC’s “Today” were coded as specials on Tuesday (12/31/13) and Wednesday (1/1/14). They are excluded from the weekly averages. ABC’s, CBS’ and NBC’s program averages are based on 3 days (Mon, Thurs-Fri).

WEEK OF 12/30/13 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 5,579,000 1.8/13; 2,116,000 1.1/10; 1,400,000 4.1/16
TODAY 4,456,000 1.5/11; 1,784,000 1.1/10; 1,393,000 3.3/12
CBS THIS MORNING 4,456,000 0.8/ 6;   953,000 0.5/ 5;   642,000 2.1/ 8

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 12/30/13, 12/23/13 and 12/31/12, or as dated.  Most Current: 2013-2014 Season (9/23/13 – 1/3/14) and 2012-2013 Season (9/24/12 – 1/4/13).  All averages based on regular telecasts.

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Lara Spencer, Josh Elliott and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

– ABC -

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