Vote for Your Favorite Flick on ABCNews.com or via Facebook and Twitter

The countdown to 86 th annual Academy Awards is underway and now users have a chance to weigh in on all the action. Today ABC News Digital introduced "The Best Oscar Movie from the Past 64 Years," a new, interactive bracket available on desktop and ABC News' mobile products. JCPenny is the exclusive launch sponsor of the bracket featured on ABCNews.com. The 86 th annual Academy Awards kicks off Sunday, March 2, 2014 at 7:00 p.m., ET on the ABC Television Network.

SEE: Interactive Bracket: "The Best Oscar Movie from the Past 64 Years"

Throughout the month of February, participants can select their favorite Oscar-winning films from the past 64 years online to move their Best Picture pick to the #1 bracket spot. Users can vote for their film choice on ABCNews.com or via Facebook and Twitter.

"We are proud to introduce a new product that allows our users to interact with a larger event," said Joe Ruffolo, SVP of ABC News Digital. "Mobile optimized and entertaining, our interactive bracket provides an engaging way for users to share, discuss, and be more deeply involved in the lead up and history of the Academy Awards."

After users vote on the initial round of 64 films, ABC News will tally who has moved on to the next round of voting. Users can continue to vote in each of the six rounds until brackets close on Thursday, February 27 th. The big winner of "The Best Oscar Movie from the Past 64 Years" will be announced by ABC News on Friday, February 28 th. The full schedule of brackets is below:

Round 1: February 3-February 5

Round 2: February 6-February 8

Round 3: February 9-February 12

Round 4: February 13-February 17

Round 5: February 18-February 21

Round 6: February 22-February 27

About ABC News Digital:

ABC News Digital properties include ABCNews.com and Goodmorningamerica.com on Yahoo! along with ABC News' iPad, iPhone, Android & Windows 8 apps, offering a dynamic, around the clock look at the news as it breaks. It's the online destination for newsmaker access, investigative coverage, and exclusive footage from every big story. As part of the Yahoo!-ABC News network ABC News Digital content reaches over 82 million people a month and nearly 50% of all news and information videos streamed online are from the #1 online news network. In addition, ABC News Digital content serves a 24-hour news and information network currently available to 44 million users across cable, broadband, and mobile platforms.

About JCPenney:

J. C. Penney Company, Inc. (NYSE: JCP), one of the nation's largest apparel and home furnishing retailers, is dedicated to becoming America's preferred retail destination for unmatched style, quality and value. Across approximately 1,100 stores and at jcp.com, customers will discover an inspiring shopping environment that features the most sought after collection of private, national and exclusive brands and attractions. For more information, please visit jcp.com.

-ABC-