Despite Airing Against an Olympics-Boosted “Saturday Today,” “GMA Saturday” Wins First-Ever February Sweep and Turns in Best-Ever Sweeps Performance

By ABCNewsPR

Feb 27, 2014 3:42pm

“GMA Saturday” Posts Largest-Ever February Sweeps Margins Over NBC 

“GMA Sunday” Delivers Best-Ever Total Viewers and Adults 25-54 Sweeps Performance

“Good Morning America Saturday” (1/30 – 2/26/14):

ABC’s “Good Morning America Saturday” won its first-ever February sweeps with its best-ever sweeps performance in both Total Viewers (4.404 million) and Adults 25-54 (1.564 million), according to Nielsen Media Research.  Despite airing against an Olympics-boosted NBC “Saturday Today,” February 2014 marked “GMA Saturday’s” 4th consecutive sweeps victory in Total Viewers and 3rd straight in Adults 25-54.  “GMA Saturday” debuted in its current format in September 2004.

Competitively, “GMA Saturday” turned in its largest-ever sweeps margins in overall viewers and in the key adult news demo over CBS’ “Saturday Early Show” (+2.384 million and +911,000, respectively)In addition, “GMA Saturday” outperformed NBC’s “Saturday Today” (+294,000 and +42,000, respectively) by its biggest-ever February sweeps margins.

“Good Morning America Sunday” (1/30 – 2/26/14):

During the 2014 February sweep, “Good Morning America Sunday” saw its best-ever sweeps performance in both Total Viewers (4.120 million) and Adults 25-54 (1.419 million), according to Nielsen Media Research.  “GMA-Sunday” debuted in its current format in September 2004.

Competitively, “GMA Sunday” trailed an Olympics-fueled NBC “Sunday Today” by 316,000 Total Viewers and by 145,000 Adults 25-54 to post its 2nd-closest February sweeps performance ever with the NBC program.  

GOOD MORNING AMERICA SATURDAY – February 2014 SWEEP

Total Viewers Adults 25-54 Households
ABC  4,404,000 1.3/8; 1,564,000 3.1/10
NBC 4,110,000 1.3/9; 1,522,000 2.9/10
CBS 2,020,000 0.5/4;   653,000 1.5/ 5

 

Total Viewers Adults 25-54 Households
ABC  4,120,000 1.2/7; 1,419,000 2.9/ 9
NBC 4,436,000 1.3/8; 1,564,000 3.1/10
CBS 6,176,000 1.6/8; 1,954,000 4.2/11

Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54).  Based on Most Current: February 2014 Sweep (1/30-2/26/14).   Sweep periods (November, February, May and July).  All averages based on regular telecasts.

Dan Harris, Bianna Golodryga and Ron Claiborne are the anchors of “Good Morning America” Saturday and Sunday. Tom Cibrowski is the senior executive producer. John Ferracane is senior broadcast producer.

– ABC –

 

 

 

 

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