Little Girl’s Scathing Yet Adorable Critique of Lego Goes Viral

By Jonah Lustig

Feb 4, 2014 1:41pm

A little girl’s letter to toymaker Lego critiquing its attitude toward women is causing a stir on social media after a sociology blog shared it on Twitter.

TheSocietyPages.org posted a photo of the letter, which was written by 7-year-old Charlotte Benjamin and submitted to the publication by her parents. In the hand-written message, Charlotte expresses her disappointment that Lego does not have many products that target girls.

 

“I don’t like that there are more Lego boy people and barely any Lego girls,” she wrote.

She also criticizes the way the company portrays women in their attire and activities. She notes that all the boy products are blue while girls are pink, and that while boy characters engage in exciting adventures females are limited to traditional gender roles.

“All the girls did was sit at home, go to the beach, and shop … the boys went on adventures, worked, saved people and had jobs, even swam with sharks,” she wrote.

In 2012, WABC reported that some customers were upset with Lego’s new “Friends” line, which featured female characters dressed in revealing clothing and participating in activities such as baking and shopping.

Representatives at Lego did not respond to ABC News’ requests for a comment.

Despite her grievances, Charlotte does acknowledge she still “loves” Lego products, and has only a simple request for the company.

“I want you to make more Lego girl people and let them go on adventures and have fun. OK!??”

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(Bethany Clarke/Getty Images)

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