WORLD NEWS” SCORES LARGEST OVERALL AUDIENCE AND BEST NEWS DEMO PERFORMANCE IN THREE YEARS

By Van Scott

Feb 11, 2014 10:45am

“World News” Weekly Demo is Up the Most from Last Year (+19%) Compared to NBC and CBS

“World News” Narrows its Year to Year Demo Gap with “NBC Nightly News” by Double Digits (40%) Seven Weeks in a Row

“World News” is the Only Newscast to Improve its Demo Performance Season to Date (+3%) from Last Year

“World News” is Posting its Smallest Season to Date Demo Margin with NBC in Six Years

“World News” Ranks No. 1 on Tuesday in Demo for Top Single-Day Number in Three Years

For the week of February 3, 2014, “ABC World News with Diane Sawyer” averaged 9.491 million Total Viewers and a 2.3 rating/8 share/2.763 million in Adults 25-54, according to Nielsen Media Research. Posting gains over the previous week (9.400 million and 2.703 million, respectively, on w/o 1/27/14) for the 3rd week in a row in both Total Viewers (+1%) and Adults 25-54 (+2%) to hit new season highs, “World News” drew its largest overall audience and best news demo performance in 3 years – since w/o 1/31/11.

“World News” ranked as the No. 1 evening newscast on Tuesday in Adults 25-54, beating NBC’s “Nightly News” by +94,000 demo viewers (3.112 million vs. 3.018 million on 2/4/14). Further, “World News’” Tuesday airing was its top single-day news demo telecast in 3 years – since 2/1/11.

For the 5th time in the last 6 weeks, “World News” saw increases over the year-ago week in both Total Viewers (+10%) and Adults 25-54 (+19%) – 8.628 million and 2.328 million, respectively, on w/o 2/4/13. Once again, “World News” grew the most year to year in Adults 25-54 compared to “CBS Evening News” (+6%) and “NBC Nightly News” (+12%).

“World News” narrowed its Adults 25-54 gap with “NBC Nightly News” year to year nearly in half (-40% – 188,000 vs. 315,000). In fact, “World News” has cut its news demo gap with “NBC Nightly News” by double-digits from the year-ago week for the last 7 weeks.

Season to date, “World News” is up versus the same point last season in both Total Viewers (+3%) and Adults 25-54 (+3%), delivering its most-watched season in 5 years and best news demo number in 3 years – since the 2008-09 and the 2010-11 seasons, respectively. “World News” also stands as the only evening newscast to improve its demo performance from the previous season compared to “CBS Evening News” (-6%) and “NBC Nightly News” (-2%).

In addition, “World News” is narrowing its season margin with “NBC Nightly News” in Adults 25-54 by double digits (-29% – 252,000 vs. 355,000) compared to its season margin from the same point last year. In fact, “World News” is posting its smallest news demo margin with the NBC program in 6 years – since the 2007-08 season.

“World News” has nearly doubled its Adults 25-54 lead over “CBS Evening News” versus its year-ago season lead (+96% – 347,000 vs. 177,000).

For the week, “ABC World News” beat the “CBS Evening News” by 969,000 Total Viewers and by 497,000 Adults 25-54. In fact, “World News” led the CBS program by its largest news demo advantage in nearly 4 months (since w/o 10/14/13) and 2nd largest overall this season.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network. Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

EVENING NEWS (Week of February 3, 2014)

TOTAL VIEWERS       ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
ABC WORLD NEWS 9,491,000 2.3/8; 2,763,000 1.5/6; 1,937,000 6.3/11
NBC NIGHTLY NEWS 10,973,000 2.5/8; 2,951,000 1.7/7; 2,204,000 7.1/13
CBS EVENING NEWS 8,522,000 1.9/6; 2,266,000 1.2/5; 1,503,000 5.5/10

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 2/3/14, 1/27/14 and 2/4/13. Most Current: 2013-2014 Season (9/23/13 – 2/9/14) and 2012-2013 Season (9/24/12 – 2/10/13).

– ABC –

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