“Nightline” Slashes NBC’s Gaps by Double Digits in All Key Demos

By ABCNewsPR

Mar 20, 2014 12:35pm

 ”Nightline” Friday is #1 Show of the Week in Total Viewers, Posting Most Watched Telecast Since Moving to New Time Slot 

“Nightline” Beats CBS’ “The Late Late Show” in Total Viewers, Adults 25-54, and Adults 18-49 for Fifth Straight Week; Largest Total Viewer Advantage in 9 Months 

Posts Best Adult 18-49 Performance Since December 

“Nightline” Posts Double-Digit Year-to-Year Increases in All Key Demos 

 

ABC News’ “Nightline” drew 1.693 million Total Viewers, 694,000 Adults 25-54 and 571,000 Adults 18-49 for the week of March 10, 2014, according to Nielsen Media Research.  For the 5th week running, “Nightline” outdelivered CBS’ “The Late Late Show” in all key target demos: Total Viewers (+422,000), Adults 25-54 (+164,000) and Adults 18-49 (+143,000).  Outperforming “The Late Late Show” by its largest Total Viewer lead of the season, “Nightline” beat the CBS program by its largest overall viewer advantage in 9 months - since w/o 6/10/13.  In addition, “Nightline” delivered its biggest Adults 25-54 advantage since November and largest Adults 18-49 lead since October – since w/o 11/4/13 and w/o 10/14/13, respectively.

For the 3rd straight week, “Nightline” improved on the prior week’s performance in Adults 18-49 (+3% – 555,000 on w/o 3/3/14) to earn its best Adults 18-49 performance since December - since w/o 12/16/13.

“Nightline” improved on its year-ago performance by double-digits for the 2nd week in a row in Total Viewers (+33%), Adults 25-54 (+21%) and Adults 18-49 (+29%) - 1.275 million, 572,000, and 442,000 respectively, on w/o 3/11/13.   

Week to week, “Nightline” narrowed its margins with NBC’s “Late Night with Seth Meyers” by double-digits in Total Viewers (-32% – 243,000 vs. 355,000), Adults 25-54 (-24% – 253,000 vs. 331,000) and Adults 18-49 (-12% – 300,000 vs. 341,000) to post its closest finish yet versus the NBC program.

On Friday (3/14/14), “Nightline” claimed the No. 1 telecast of the week in Total Viewers (2.317 million), versus the week’s telecasts of CBS’ “The Late Late Show with Craig Ferguson” and NBC’s “Late Night with Seth Meyers.”  Head-to-head, “Nightline” outperformed “Late Night” (1.802 million) on the night by 515,000 Total Viewers, beating the NBC program by its largest overall viewer lead yet.  Further, “Nightline’s” Friday telecast also stands as its most-watched ever since moving to its new time period in January 2013.

Season to date, “Nightline” leads CBS’ “The Late Late Show with Craig Ferguson” across the board: Total Viewers (+208,000), Adults 25-54 (+73,000) and Adults 18-49 (+36,000).

ABC News’ “Nightline” is anchored by Cynthia McFadden, Dan Harris, and Dan Abrams. Juju Chang is a correspondent. Almin Karamehmedovic is executive producer. The program airs weeknights from 12:35-1:00 a.m., ET on the ABC Television Network. Together with “Jimmy Kimmel Live,” “Nightline” is part of ABC’s winning late night strategy of airing news and entertainment programming.

Week of March 10, 2014:

PROGRAM AVERAGES TOTAL VIEWERS A25-54(000)/Rtg A18-49(000)/Rtg
ABC ”Nightline” 1,693,000 694,000/0.6 571,000/0.4
CBS “Late Late Show” 1,271,000 530,000/0.4 428,000/0.3
NBC “Late Night” 1,936,000 947,000/0.8 871,000/0.7

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 3/10/14, 3/3/14 and 3/11/13.  Most Current: 2013-2014 Season (9/23/13 – 3/16/14) and 2012-2013 Season (9/24/12 – 3/17/13).

– ABC –

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