“WORLD NEWS” IMPROVES WEEKLY A25-54 DEMO THE MOST COMPARED TO LAST YEAR

By Van Scott

Mar 18, 2014 10:48am

ABC Broadcast Delivers Year-to-Year Gains in the Demo for Seven of the Last Eight Weeks

ABC Cuts Demo Gap with NBC to Under 100K for Third Consecutive Week

“World News” Scores Top Newscast on Friday in the Demo

“World News” is Up 12% in Total Viewers from Last Year, Closing the Gap with NBC for Fourth Week in a Row

“World News” is the Only Program to Increase Demo Season to Date from Last Year

For the week of March 10, 2014, “ABC World News with Diane Sawyer” averaged 8.059 million Total Viewers and a 1.8 rating/7 share/2.100 million in Adults 25-54, according to Nielsen Media Research. For the 2nd straight week, “World News” posted gains on the year-ago week in both Total Viewers (+12%) and Adults 25-54 (+12%) – 7.193 million and 1.873 million, respectively, on w/o 3/11/13. Delivering year-to-year news demo increases in 7 of the last 8 weeks, the ABC evening newscast improved the most year-to-year in Adults 25-54 compared to “CBS Evening News” (-7%) and “NBC Nightly News” (+6%).

“World News” ranked No. 1 in Adults 25-54 on Friday (3/14/13), leading “NBC Nightly News” on the night by +75,000 demo viewers (1.793 million vs. 1.718 million).

For the 4th week in a row, “World News” cut its week-to-week Total Viewer gap with “NBC Nightly News” (-20% – 960,000 vs. 1.193 million) to hit its closest overall viewer performance with the NBC program in 7 weeks – since w/o 1/20/14.

“World News” narrowed its year-to-year Adults 25-54 margin with “NBC Nightly News” by double-digits (-53% – 99,000 vs. 210,000) for the 3rd week running. In fact, less than 100,000 Adult 25-54 viewers have separated “World News” and “NBC Nightly News” for the last 3 weeks (77,000 for w/o 3/3/14; 92,000 for w/o 2/24/14).

Season to date, “World News” is up versus the same point last season in both Total Viewers (+3%) and Adults 25-54 (+3%), delivering its most-watched season in 5 years and best news demo number in 3 years – since the 2008-09 and the 2010-11 seasons, respectively. “World News” also stands as the only evening newscast to improve its demo performance from the previous season compared to “CBS Evening News” (-6%) and “NBC Nightly News” (flat).

In addition, “World News” is narrowing its season margin with “NBC Nightly News” in Adults 25-54 by double digits (-23% – 259,000 vs. 337,000) compared to its season margin from the same point last year. In fact, cutting its Adults 25-54 gap for the 4th consecutive season, “World News” is seeing its closest news demo performance with the NBC program in 6 years – since the 2007-08 season.

“World News” has more than doubled its Adults 25-54 lead over “CBS Evening News” versus its year-ago season lead (+101% – 355,000 vs. 177,000).

For the week, “ABC World News” beat the “CBS Evening News” by 1.410 million Total Viewers and by 448,000 Adults 25-54, turning in its largest overall viewer advantage in 10 weeks – since w/o 12/30/13.

Note: For the first week of Daylight Saving Time, the 6:30p-7p Households Using Television (HUT) levels were down -6% week to week, while the People Using Television (PUT) levels among Adults 25-54 were down -11%.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network. Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

EVENING NEWS (Week of March 10, 2014)

TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
ABC WORLD NEWS 8,059,000 1.8/7; 2,100,000 1.2/6; 1,483,000 5.4/11
NBC NIGHTLY NEWS 9,019,000 1.8/8; 2,199,000 1.3/6; 1,673,000 6.0/12
CBS EVENING NEWS 6,649,000 1.4/6; 1,652,000 0.9/4; 1,109,000 4.6/ 9

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 3/10/14, 3/3/14 and 3/11/13. Most Current: 2013-2014 Season (9/23/13 – 3/9/14) and 2012-2013 Season (9/24/12 – 3/10/13).

– ABC –

SHOWS:
You are using an outdated version of Internet Explorer. Please click here to upgrade your browser in order to comment.
blog comments powered by Disqus