“GMA Saturday” is #1 Total Viewers, Adults 25-54 and Adults 18-49 for the May Sweep

By Alyssa Bernstein

May 22, 2014 4:13pm

“GMA Saturday” Wins First-Ever May Sweep in Adults 25-54

 

“GMA Saturday” Delivers Largest-Ever Sweeps Margins Over NBC’s “Saturday Today” in Total Viewers and Adults 25-54 While Posting its Best-Ever May Sweep Margin in Adults 18-49

“GMA Sunday” Outperforms “Sunday Today” for the May Sweep

 

“GMA Sunday” Bests “Sunday Today” in Adults 18-49 for First Time-Ever During Any Sweep

 

“GMA Sunday” Posts Best-Ever May Sweeps Performance in Total Viewers and Both Key Demos and

Bests “Sunday Today” by Largest-Ever Sweeps Margins

 

 

“Good Morning America Saturday” (4/25 – 5/21/14):

 

ABC’s “Good Morning, America Saturday” won the 2014 May sweeps in both Total Viewers (4.053 million), Adults 25-54 (1.407 million) and Adults 18-49 (974,000), according to Nielsen Media Research.  “GMA” posted back-to-back Total Viewer May sweep victories, while winning its first-ever May sweep in Adults 25-54.  Further May 2014 marked “GMA Saturday’s” 5th consecutive sweeps victory in Total Viewers, 4th straight in Adults 25-54 and 3rd win in 4 sweeps periods in Adults 18-49.  “GMA Saturday” debuted in its current format in September 2004.

 

Competitively, “GMA Saturday” turned in its largest-ever sweeps margins in overall viewers (+812,000) and Adults 25-54 (+297,000) over NBC’s “Saturday Today,” while delivered is best-ever May sweep margin in Adults 18-49 (+131,000).  In addition, “GMA Saturday” led CBS’ “Saturday Early Show” (+2.207 million, +823,000 and +594,000, respectively) by its biggest-ever May sweeps margins in all 3 demos.

 

Improving on the year-ago sweep (3.631 million, 1.179 million, and 776,000, respectively, on May 2013) by double digits in Total Viewers (+12%), Adults 25-54 (+19%) and Adults 18-49 (+26%),  “GMA Saturday” posted its strongest-ever May sweep numbers.   Further, “GMA Saturday” grew the most in all 3 measures from its May 2013 performance compared to CBS’ “Saturday Early Show” (+6%/+4%/+5%), with NBC’s “Saturday Today” (-8%/-8%/-5%) turning in losses.

 

 

“Good Morning America Sunday” (4/24 – 5/21/14):

 

For the May 2014 Sweep, “Good Morning, America Sunday” posted its best-ever May sweeps performance in Total Viewers (3.620 million), Adults 25-54 (1.271 million) and Adults 18-49 (821,000) according to Nielsen Media Research.  “GMA Sunday” debuted in its current format in September 2004.

 

“GMA Sunday” delivered increases from May 2013 (3.383 million, 1.066 million and 699,000, respectively) in Total Viewers (+7%), Adults 25-54 (+19%) and Adults 18-49 (+17%).   Further, “GMA Sunday” grew the most in Total Viewers and was the only program to improve in both key adult demos from the year-earlier sweep as CBS’ “Saturday Early Show” (+2%/-3%/-6%) was mixed, while NBC’s “Saturday Today” (-4%/-8%/-3%) was down in both measures.

 

Competitively, “GMA Sunday” outperformed NBC’s “Sunday Today” by its largest-ever sweeps margins in Total Viewers, Adults 25-54 and Adults 18-49 (+306,000, +251,000 and +72,000 respectively)In fact, “GMA” beat “Sunday Today” for the first time ever during any sweep in Adults 18-49.

 

“GMA Sunday” cut its Adults 25-54 margins with CBS’ “Sunday Morning” by double digits from both the previous sweep (-22% – 447,000 vs. 572,000 for February 2014) and the year-ago sweep (-37% – 447,000 vs. 714,000 for May 2013) to post its smallest ever news demo gap for any sweep.

MORNING NEWS Saturday – MAY 2014 SWEEP

TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GMA Saturday 4,053,000 1.2/8; 1,407,000 0.8/ 6;   974,000 2.9/10
Saturday Today 3,241,000 0.9/7; 1,110,000 0.7/ 6;   843,000 2.4/ 9
Saturday Early Show 1,846,000 0.5/4;   584,000 0.3/ 3;   380,000 1.4/ 5

 

MORNING NEWS Saturday – MAY 2014 SWEEP

TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GMA Sunday 3,620,000 1.1/7; 1,271,000 0.6/ 5;   821,000 2.6/ 9
Sunday Today 3,314,000 0.9/6; 1,020,000 0.6/ 5;   749,000 2.3/ 8
Sunday MORNING 5,864,000 1.4/8; 1,718,000 0.8/ 6; 1,071,000 4.0/12

Source: The Nielsen Company, NTI (Total Viewers, Adults 25-54 and Adults 18-49).  All averages based on regular telecasts. Based on Most Current: May 2014 Sweep (4/24-5/21/14), May 2013 (4/25-5/22/13) and February 2014 Sweep (1/30-2/26/14).   NOTE: Due to the digital transition, the 2009 February sweep was 3/5 – 4/1/09.  Sweep periods (November, February, May and July).

Dan Harris, Bianna Golodryga, and Ron Claiborne are the anchors of “Good Morning America” Saturday and Sunday. Sara Haines is correspondent. Tom Cibrowski is the senior executive producer. John Ferracane is senior broadcast producer.

– ABC –

 

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