“WORLD NEWS WITH DIANE SAWYER” BEATS “NBC NIGHTLY NEWS” AGAIN – THREE OF PAST FOUR WEEKS IN ADULTS 25-54

By Van Scott

May 6, 2014 10:46am

“World News” Wins the Demo in First Full Week of May Sweeps

“World News” Makes the Greatest Gains in the Demo from the Same Week Last Year (+21%)

“World News” is Up in All Measures – Total Viewers and Demo Compared to Last Week and Last Year

“World News” Has the Largest Single-Day Victory Over “NBC Nightly News” on Monday in the Demo in More Than Five Years

“World News” is Having its Most Watched Season in Five Years and Best Demo Performance in Three Years

Season to Date, “World News” is the Only Program to Improve Demo Performance (+4%) from Last Year

For the week of April 28, 2014, which included the first full week of the 2014 May Sweeps, “ABC World News with Diane Sawyer” ranked as the No. 1 evening newscast among Adults 25-54, according to Nielsen Media Research. “ABC World News with Diane Sawyer” led “NBC Nightly News with Brian Williams” by +8,000 Adults 25-54 (2.144 million vs. 2.136 million) to win the week in the key adult news demo in 3 of the past 4 weeks.

“World News” claimed the week’s No. 1 Adults 25-54 telecast for the 3rd time in the last 4 weeks with its Monday airing. Head-to-head, “World News” outperformed “NBC Nightly News” on Monday by 457,000 Adults 25-54 (2.764 million vs. 2.307 million) to score its largest single-day advantage over a “Nightly News” telecast in more than 5 years – since 11/18/08, based on regular telecasts.

“World News” built on the prior week by 6% in Total Viewers and by 11% in Adults 25-54 (7.602 million and 1.932 million, respectively, for w/o 4/21/14), hitting 5-week highs in both measures – since w/o 3/24/14.

“World News” posted double-digit year-to-year increases in both Total Viewers (+11%) and Adults 25-54 (+21%) – 7.307 million and 1.777 million, respectively, on w/o 4/29/13. “World News” grew the most in Adults 25-54 from its year-ago performance compared to “CBS Evening News” (+10%) and “NBC Nightly News” (+4%).

Season to date, “World News” is up versus the same point last season in both Total Viewers (+3%) and Adults 25-54 (+4%), delivering its most-watched season in 5 years and best news demo number in 3 years – since the 2008-09 and the 2010-11 seasons, respectively. “World News” also stands as the only evening newscast to improve its demo performance from the previous season compared to “CBS Evening News” (-5%) and “NBC Nightly News” (-2%).

In addition, “World News” is narrowing its season margin with “NBC Nightly News” in Adults 25-54 by double digits (-38% – 206,000 vs. 331,000) compared to its season margin from the same point last year. In fact, cutting its Adults 25-54 gap for the 4th consecutive season, “World News” is seeing its closest news demo performance with the NBC program in 6 years – since the 2007-08 season.

“World News” has more than doubled its Adults 25-54 lead over “CBS Evening News” versus its year-ago season lead (+104% – 375,000 vs. 184,000).

For the week, “ABC World News” beat the “CBS Evening News” by 1.103 million Total Viewers and by 417,000 Adults 25-54.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network. Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

EVENING NEWS (Week of April 28, 2014)

TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
ABC WORLD NEWS 8,094,000 1.790/7; 2,144,000 1.184/6; 1,504,000 5.454/11
NBC NIGHTLY NEWS 9,026,000 1.783/7; 2,136,000 1.282/6; 1,629,000 6.027/12
CBS EVENING NEWS 6,991,000 1.442/6; 1,727,000 0.923/4; 1,172,000 4.728/ 9

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 4/28/14, 4/21/14 and 4/29/13. Most Current: 2013-2014 Season (9/23/13 – 4/27/14) and 2012-2013 Season (9/24/12 – 4/28/13).

– ABC –

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