“World News with Diane Sawyer” Tops Demo for Four of Past Six Weeks

By Van Scott

May 20, 2014 11:01am

“World News” Wins Four Out of Five Nights in Adults 25-54 Last Week – First Time in Over Six Years

“World News” Delivers the Most Growth in Total Viewers (+14%) and the Demo (+24%) Compared to the Same Week One Year Ago

Season to Date, “World News” is the Only Evening Broadcast to Improve Demo (+4%) from Last Year; NBC and CBS Programs are Down

For the week of May 12, 2014, in the final complete week of the 2014 May Sweeps, “ABC World News with Diane Sawyer” ranked as the No. 1 evening newscast among Adults 25-54, according to Nielsen Media Research. “ABC World News with Diane Sawyer” led “NBC Nightly News with Brian Williams” by +83,000 Adults 25-54 (2.070 million vs. 1.987 million) to win the week in the key adult news demo for the 4th time in the past 6 weeks.

Head to head, “World News” beat “NBC Nightly News” in 4 of 5 telecasts during the week in Adults 25-54, outdrawing the NBC evening newscast on Monday (+204,000 – 2.354 million vs. 2.150 million), Tuesday (+179,000 – 2.164 million vs. 1.985 million), Thursday (+60,000 – 2.007 million vs. 1.947 million) and Friday (+14,000 – 1.704 million vs. 1.690 million). Further, it is the first time in over 6 years that “World News” outdelivered “Nightly News” 4 times during the course of a week – since w/o 4/7/08.

“World News” turned in double-digit increases on the same week last year in both Total Viewers (+14%) and Adults 25-54 (+24%) – 6.668 million and 1.665 million, respectively, on w/o 5/5/13. Further “World News” improved the most in both measures compared to “CBS Evening News” (+13%/+8%) and “NBC Nightly News” (+13%/+4%).

“World News” improved over the previous week by 3% in Total Viewers and by 10% in Adults 25-54 (7.354 million and 1.883 million, respectively, for w/o 5/5/14).

For the 2nd week in a row, “World News” cut its Total Viewer margin with “NBC Nightly News” week to week (-5% – 830,000 vs. 877,000).

Season to date, “World News” is up versus the same point last season in both Total Viewers (+4%) and Adults 25-54 (+5%), delivering its most-watched season in 5 years and best news demo number in 3 years – since the 2008-09 and the 2010-11 seasons, respectively. “World News” also stands as the only evening newscast to improve its demo performance from the previous season compared to “CBS Evening News” (-5%) and “NBC Nightly News” (-2%).

In addition, “World News” is narrowing its season margin with “NBC Nightly News” in Adults 25-54 by double digits (-42% – 190,000 vs. 327,000) compared to its season margin from the same point last year. In fact, cutting its Adults 25-54 gap for the 3rd consecutive season, “World News” is seeing its closest news demo performance with the NBC program in 6 years – since the 2007-08 season.

“World News” has more than doubled its Adults 25-54 lead over “CBS Evening News” versus its year-ago season lead (+103% – 381,000 vs. 188,000).

For the week, “ABC World News” beat the “CBS Evening News” by 1.078 million Total Viewers and by 422,000 Adults 25-54.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network. Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

EVENING NEWS (Week of May 12, 2014)

TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
ABC WORLD NEWS 7,593,000 1.728/7; 2,070,000 1.120/5; 1,422,000 5.100/10
NBC NIGHTLY NEWS 8,423,000 1.659/7; 1,987,000 1.204/6; 1,529,000 5.610/11
CBS EVENING NEWS 6,515,000 1.375/6; 1,648,000 0.933/4; 1,185,000 4.328/ 9

 

– ABC –

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