“WORLD NEWS WITH DIANE SAWYER” IS THE ONLY EVENING BROADCAST TO IMPROVE IN THE ADULTS 25-54 DEMO COMPARED TO THE SAME WEEK ONE YEAR AGO

By Van Scott

Jun 3, 2014 11:02am

“World News” Airs the Week’s No. 1 A25-54 Telecast for the Third Week in a Row

“World News” Builds in Total Viewers by +3% from its Year-Ago Week

Season to Date, “World News” is the Only Program to Increase in the Demo (+5) from Last Year

“World News” Narrows its Season Margin with “NBC Nightly News” in the Demo by -45% and Nearly Doubles its Lead with “CBS Evening News” by +98%

For the week of May 26, 2014, “ABC World News with Diane Sawyer” averaged 7.299 million Total Viewers and a 1.6 rating/7 share/1.903 million in Adults 25-54, according to Nielsen Media Research. “World News” built on its year-ago week in both Total Viewers (+3%) and Adults 25-54 (+5%) – 7.095 million and 1.809 million, respectively, on w/o 5/27/13. In fact, “World News” stood as the only evening newscast to grow in the key adult news demo year to year compared to “CBS Evening News” (-3%) and “NBC Nightly News” (flat).

On Tuesday, “World News” outdrew “NBC Nightly News” by 63,000 demo viewers (2.209 million vs. 2.146 million), airing the week’s No. 1 Adults 25-54 telecast. In fact, it was the 3rd week in a row that “World News” claimed the week’s top demo telecast.

“World News” slashed its Adults 25-54 margin with “NBC Nightly News” year to year in half (-50% – 101,000 vs. 200,000).

Season to date, “World News” is up versus the same point last season in both Total Viewers (+4%) and Adults 25-54 (+5%), delivering its most-watched season in 5 years and best news demo number in 3 years – since the 2008-09 and the 2010-11 seasons, respectively. “World News” also stands as the only evening newscast to improve on its news demo performance from the previous season compared to “CBS Evening News” (-5%) and “NBC Nightly News” (-2%).

In addition, “World News” is narrowing its season margin with “NBC Nightly News” in Adults 25-54 by double digits (-45% – 178,000 vs. 322,000) compared to its season margin from the same point last year. In fact, cutting its Adults 25-54 gap for the 3rd consecutive season, “World News” is seeing its closest news demo performance with the NBC program in 6 years – since the 2007-08 season.

“World News” has nearly doubled its Adults 25-54 lead over “CBS Evening News” versus its year-ago season lead (+98% – 386,000 vs. 195,000).

For the week, “ABC World News” defeated the “CBS Evening News” by 1.289 million Total Viewers and by 390,000 Adults 25-54.

NOTE: Due to the Memorial Day holiday, all three programs were coded specials and were excluded from the averages.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network. Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

EVENING NEWS (Week of May 26, 2014)

TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
ABC WORLD NEWS 7,299,000 1.6/7; 1,903,000 1.1/5; 1,339,000 4.9/10
NBC NIGHTLY NEWS 8,107,000 1.7/7; 2,004,000 1.2/6; 1,496,000 5.4/11
CBS EVENING NEWS 6,010,000 1.3/5; 1,513,000 0.8/4; 1,031,000 4.2/ 9

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 5/26/14, 5/19/14 and 5/27/13. Most Current: 2013-2014 Season (9/23/13 – 6/2/14) and 2012-2013 Season (9/24/12 – 6/3/13). All averages based on regular telecasts.

– ABC –

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