McDonald’s Announces End to ‘Pink Slime’ in Burgers
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McDonald’s has announced that it will be discontinuing the use of the controversial meat product known as boneless lean beef trimmings in its burgers.
The product was recently brought to the attention of the public by celebrity chef Jamie Oliver, who derisively referred to it as “pink slime” on an episode of Jamie Oliver’s Food Revolution,
These trimmings, which consist of what’s left of the meat after all the choice cuts of beef are taken, are banned for human consumption in the U.K, where they are instead used for dog and chicken food. They are legal for consumption in the United States, however, where they are treated with ammonium hydroxide in order to kill off bacteria such as E. coli and make it safe for human consumption.
Beef Products Incorporated, the company that had previously supplied McDonald’s with boneless lean beef trimmings, denied that Oliver’s show had anything to do with decision, saying it was made long before the show aired and was based on BPI’s inability to supply McDonald’s on a global basis. BPI also pointed to its recent placement on food safety advocate Bill Marler’s nice list and numerous food safety awards as evidence of its commitment to food safety.
McDonald’s also issued a statement confirming that this decision was long in the works.
“At McDonald’s, the quality and safety of the food we serve our customers is a top priority,” the company wrote. “At the beginning of 2011, we made a decision to discontinue the use of ammonia-treated beef in our hamburgers. This product has been out of our supply chain since August of last year. This decision was a result of our efforts to align our global standards for how we source beef around the world.”
Burger King and Taco Bell have also discontinued the use of boneless lean beef trimmings in their food.
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Because I always add Ammonium Hydroxide to my hamburgers.
Posted by: snewsom2997 | February 1, 2012 February 1, 2012, 3:57 pm
Given that ammonium hydroxide is basically Windex, I wonder how someone figured out putting this on meat off-cuts would make them safe for consumption.
I’ve decided to avoid McDonald’s but because of the high fat content as opposed to any sort of food processing methods.
Posted by: Ed | February 1, 2012 February 1, 2012, 4:28 pm
PINK SLIME!!!!!……..Is this the same pink slime that was in Ghostbusters? If so I guess it could be used for good or evil!!
Posted by: Iassume | February 1, 2012 February 1, 2012, 4:49 pm
If you bother to do a little research you will find that it isn’t just McDonald’s and it isn’t just fast food, it is in the hamburger (and other things) you buy at the market….this girl will be growing her own food and picking out her animals for harvest
Posted by: samhiguchi | February 1, 2012 February 1, 2012, 4:52 pm
Anything for a buck in this country. Consumers need to beware. We stopped eating at McDonalds about 7 years ago after a bout of food poisoning.
Posted by: karen | February 1, 2012 February 1, 2012, 4:53 pm
Last straw….they’re too expensive now anyway.
Posted by: newcountryman | February 1, 2012 February 1, 2012, 4:53 pm
Slime, growth hormones, corn syrup, dyes, ubber salt and sugar, saturated fats, genetically altered everything…. I feel an eating disorder coming on.
Posted by: Cassandra | February 1, 2012 February 1, 2012, 5:31 pm
It s a cheeseburger! It s not crack cocaine. Anyone that doesnt like a Coke and a burger is a Communist!! Move to Iran!
Posted by: Bill | February 1, 2012 February 1, 2012, 5:32 pm
It isn’t just ‘pink slime’ that is banned in the UK and the rest of Europe; US beef is also banned throughout Europe because of the hormones that are routinely injected in to beef cattle to increase the profits of the beef cattle industry. You can’t even buy US beef jerky here. More often than not these synthetic sex hormones are injected directly into the cattle’s muscle tissue that will be later used to make meat products. These hormones are inarguably associated with cancer, particularly in children and breast cancer in women. The European ban isn’t the result of an interfering nanny state mentality that so many of you associate with European legislation. It came about as a result of a very vocal campaign and pressure from European consumers who didn’t want to be or see a need to be filling themselves and their children with those synthetic sex hormones. Just thought I’d mention it.
Posted by: ashadulailahaillallah | February 1, 2012 February 1, 2012, 5:43 pm
Can’t give Mcccerrr any kudos…they’ve been foisting junk (aka as junk food) on us for years, so I don’t eat there…any food that doesn’t rot or mold within one week much less one year is NOT food…their little excuse for the ‘leftovers’ that somehow have magically become ‘food’ for us Americans is another example of “Dollars over Sense” – so that’s what you deem food for animals…so you’ve cast us all in the same lot – feeding us the scraps and calling it an American burger?…so much for being the highest end of the food chain…..sorry McALIEAROOS….you are going to topple one day…when the average person has had enough of your antiobiotic/hormone infused/laden/amonnia saturated burgers (probably using cloned animals), and GMO foods….we are sick of being sick and sick of all of you acting like you actually give a crapola…you don’t!
Posted by: Boycott McDoo Doo | February 1, 2012 February 1, 2012, 6:05 pm
Back in the 80′s I was stationed in Germany and went to Mc D’s their hamburger didn’t taste like it did here. Now I know why. We’ve been fed plastic food for so long we don’t know what real food taste like. I agree with the person who said “this girl will be growing her own” me too! It has no taste and i’m hungry 20 minutes later
Posted by: april | February 1, 2012 February 1, 2012, 6:16 pm
I was in Germany in the 80′s..they use European beef. It’s also one of the reasons why I can’t donate blood. Mad cow disease in Europe during the late 80s.
Posted by: snatchandgrab | February 1, 2012 February 1, 2012, 6:25 pm
Ho hum. It’s nothing but a marketing ploy. Had there been no publicity, nothing would have changed. I pack my own lunches. For the same price per sandwich, I eat gourmet ingredients.
Posted by: Bryan | February 1, 2012 February 1, 2012, 6:26 pm
just by curiosity, what will they use now? cause i dont believe for one second their actually gonna use REAL meat
Posted by: me | February 1, 2012 February 1, 2012, 6:36 pm
People will still eat there, will still consume their garbage, will still give them profits…no matter what news they learn. That’s the sad part.
Posted by: Joni | February 1, 2012 February 1, 2012, 6:40 pm
i heard of soylent green, i guess this is soylent pink. i love mcdonalds urbanized commercials. they are so stereotypical. mcdonalds is crap and will always be crap. i don’t eat the crap. if i want a fast food burger i go to wendy’s.
Posted by: whoandwhy | February 1, 2012 February 1, 2012, 6:41 pm
Dear Lord:
Billions and billions served. Now they decide to clean up their meat.
Posted by: Suohrab Rostam | February 1, 2012 February 1, 2012, 6:56 pm
First, I’d like to respond to poster Cassandra by saying that Iran is not a communist country. It may be ass-backwards and have a lot wrong with it, but it is not a communist country. As an Iranian-American, I would know.
Now, as for McDonald’s discontinuing using “pink slime”; My question is, what are they using instead of the other junk? Because it looks like the same ground up left overs as it has always been. Regardless of Mickey D’s efforts to have “healthier options”, it will still be over processed, over consumed, and over priced garbage.
Posted by: Josie | February 1, 2012 February 1, 2012, 7:02 pm
I apologize to Cassandra, it was Bill who said Iran was a communist country. (sorry!)
Posted by: Josie | February 1, 2012 February 1, 2012, 7:06 pm
So if they stopped using “pink slime” what are the using now??!
Posted by: Paula | February 1, 2012 February 1, 2012, 7:30 pm
I farm for a living so I have no need for store bought meat, eggs, milk , cheese and vegatables. IT takes an article like this to snap people to their senses. Wouldn’t you really like to know what is in all your food? I stopped eating at McD a long time ago but would still occasional stop for a drink, recently I found out that they don’t even buy their “meat” from the U.S. farmers because it is not cost effective. Am American bourne company that doesn’t support American producers. I am not sure this is what their founder had in mind.
Posted by: Cathy | February 1, 2012 February 1, 2012, 7:34 pm
Maybe they are going to use horse meat, it just became legal.
Posted by: Will | February 1, 2012 February 1, 2012, 7:55 pm
“At the beginning of 2011, we made a decision to discontinue the use of ammonia-treated beef in our hamburgers.” BUT, how many billions of AMMONIA-DOGFOOD hamburgers have you sold, McDonalds? (More than 100 billion.)
What a HAPPY MEAL for the children!
Posted by: Brady | February 1, 2012 February 1, 2012, 8:21 pm
WHAT! They’re removing the only thing that made the burger have a taste.
I guess they’re going to revert to drano
Posted by: michael | February 1, 2012 February 1, 2012, 9:11 pm
i stooped eating at the golden arches many years ago myself, just because my basic instinct told me their stuff was bad. i had problems swallowing and stomaching their burgers to the point where i couldn’t get through a double cheese burger w/o having to stop eating it and throw it away. folks, how is it i can drink hot sauce, vinegar, worcesteshire sauce, colt 45,etc. but cant make it through a dbl cheese? now i know. thank you jamie oliver for your amazing efforts to inform society on how Effed up our country can be. remember….you are what you eat!
Posted by: deke | February 1, 2012 February 1, 2012, 10:03 pm
Decades ago if you’d bought a burger it would have been what is now deemed organic, or at least nearly so. Now you buy a burger, or some beef at the store, or really any other food, and you are mentally comparing it to the wholesome food you bought decades ago. But its not the same food. It’s hormone-infused polluted artificial faux food with only about 60% of the vitamins it’s counterpart would have had decades ago.
Issues like this can lead to the realization that inflation is much worse than what the official figures are crafted to make you believe. Any computation of inflation involving food items as the base should really use organic/natural foods. (Likewise, solid oak furniture now like the quality stuff manufacture decades ago instead of particleboard cheapness, non-ethanol fuel now, etc.) That would show how bad inflation really is.
Soylent green, anyone? Bon appetit.
Posted by: August Strong | February 1, 2012 February 1, 2012, 10:42 pm
This is why I have never eaten meat!!! Vegetarianism rocks!
Posted by: jane | February 1, 2012 February 1, 2012, 11:32 pm
Is this the crap they scoop up off the slaughterhouse floors?
Posted by: Earl | February 2, 2012 February 2, 2012, 12:29 am
From now on I’ll grow my own cows and make them into burgers myself. I’ll grow my own wheat and make my own burger buns. I’ll grow my own potatos and make french fries. I’ll make my own seawater and extract salt out of it for my french fries. I’ll grow my own illegal aliens to cook my burger.
Posted by: booger | February 2, 2012 February 2, 2012, 12:31 am
I wonder what chemical they will include now to make up for the loss of mass? I need to check to see of there has been an increase in the price of Ammonium Hydroxide because I’m pretty sure McDonalds really does not care about anyone’s health.
Posted by: CAW | February 2, 2012 February 2, 2012, 5:57 am
Good thing I am a vegetarian.
Posted by: Amy | February 2, 2012 February 2, 2012, 8:25 am
Go to McDonalds, buy a burger and small fries, take then home, and leave them on a plate in your kitchen. After a few days you will notice that NO organic decay has taken place, and NO mold will grow on it. Leave it for a month or a year and you will see the same thing. This stuff is so bad for you that MOLD avoids it. Think about that the next time you’re sitting in the drive thru…
Posted by: A Cynic | February 2, 2012 February 2, 2012, 8:52 am
It sickens me how companies, if not heavily regulated, will feed American people the equivalent of what goes into dog food. And then people complain about too much government intervention and regulation. If companies were not forced to do the right thing, they most certainly wouldn’t. Why? Because the bottom dollar is much more important than doing the right thing for Americans. I will NEVER eat at McDonald’s or any other fast-food burger place as long as I live. I am sickened by American corporations and their greedy practices. Then they have these down home style commercials, trying to get us to believe that eating fast food is the American way. Pathetic!
Posted by: carole | February 2, 2012 February 2, 2012, 9:06 am
McDonalds fattier than any other food outlet?!? Really. Those burgers are leaner than anything I have ever seen at a backyard barbecue.
Facts over hype, please.
That they engaged in the use of this despicable “product” is fact enough. That they were forced by Jamie Oliver to stop, is fact enough.
That bacteria don’t simply vanish when you kill them off, and that you are consuming their microscopic carcasses, is fact enough.
Posted by: focusforfun | February 2, 2012 February 2, 2012, 9:15 am
Everyone has a choice about what to eat. No one is forced to eat this stuff. Educating oneself about good nutrition, and cooking your own food is the way to combat questionable designs of the food industry.
Posted by: nancy | February 2, 2012 February 2, 2012, 9:29 am
These are your leaders, folks!!
Your pillars-of-the-community, like McDonald’s who feed millions, if not billions, had been screwing you since almost forever.
Did you know that they’d been feeding you artificial chemicals all these times? Just look at the pink slime!!
Of course, you knew that!!
Posted by: Ngoo Nam | February 2, 2012 February 2, 2012, 9:47 am
This is America, folks!!
McDonald’s is an American symbol.
McDonald’s feed you slime!
Are you slime, Americans?
Posted by: Ngoo Nam | February 2, 2012 February 2, 2012, 9:50 am
Did you know you’ve been feeding your kids this chemically-treated burgers since they could eat cheeseburgers?
Did you know you’ve been feeding junk to yourself and kids since when?
Of course, you knew that!! And you loved it, Americans!
You love junk!!
Posted by: Ngoo Nam | February 2, 2012 February 2, 2012, 9:53 am
Oh and the guys saying that McDonald’s is an American Icon are hilarious but in a bad way.
George Washington, the Constitution, the Founders, and our soliders are what I’d call American Icons. Some crappy fast food chain is not.
Back in the day when they were founded, I’d consider McDonald’s and Walmart great icons of American entrepreneurship, but not their modern incarnations, and as far as I know no real Americans do so. So you’re just strawmanning.
Posted by: Patrioti89 | February 2, 2012 February 2, 2012, 10:26 am
Anything frozen or canned are going to have chemicals in them, how do you think they have such a long shelf life. Even your so-called fresh vegetables in the store are sprayed to give them a longer life. Buy some vegetables at a farmers market and compare them to the supermarket vegetables they don’t last as long.
Posted by: thatsnotall | February 2, 2012 February 2, 2012, 10:28 am
THATSNOTALL: “Anything frozen or canned are going to have chemicals in them” – The whole point of both freezing and canning is that they preserve WITHOUT the addition of chemical preservatives. In many cases the freshest version of lots of food products is the frozen one. Orange juice being a case in point; frozen soon after picking/juicing and therefore not requiring the processing and additives that ‘fresh’ orange juice needs.
Posted by: ashadulailahaillallah | February 2, 2012 February 2, 2012, 11:03 am
When I freeze something at home and leave it unopened, I can then put it in the fridge effectively, forever, w/o any mold, etc. growing in it. In the US, shrimp must be frozen by law in order to kill any parasites.
For you US-bashers, please take a look at your country’s track record before humiliating yourself here.
Posted by: focusforfun | February 2, 2012 February 2, 2012, 11:15 am
Check out the Davies Happy Meal Project. 662 days in and the thing still has no mold or spoilage. That is NOT food.
Posted by: Amy | February 2, 2012 February 2, 2012, 11:15 am
The thing that always surprises me about this sort of story is how little power or say US consumers seem to have. Meat ‘slime’, hormone filled beef, most products containing GMOs and much more are banned or severely restricted in Europe because consumers have demanded that. If McDonald’s could get away with selling meat ‘slime’ in Europe they would. European beef farmers are no more moral than their US counterparts and would use artificial sex hormone based growth accelerators if they could. It isn’t the European agricultural industry and supermarkets that keep GMO foods off the shelves as they would sell them if they could. It’s consumers standing up and saying “NO!” that has lead to thee bans and restrictions. So how come consumers in the most consumer orientated country on the planet seem to have no say in what they get fed? Jamie Oliver is great but you people need to stand up and be counted. Say “NO!” And mean it.
Posted by: ashadulailahaillallah | February 2, 2012 February 2, 2012, 11:19 am
I’m taking up smoking instead….it’s healthier.
Posted by: joey biden | February 2, 2012 February 2, 2012, 11:34 am
PINK SLIME!!!!!……..Is this the same pink slime that was in Ghostbusters? If so I guess it could be used for good or evil!!
Posted by: Iassume
_______________
No, the Ghostbusters used green slime. Green slime probably means good.
Posted by: ivan | February 2, 2012 February 2, 2012, 2:40 pm
“At McDonald’s, the quality and safety of the food we serve our customers is a top priority,”
AAHHHHHCOOOOOOO!
Oh excuse me, I am allergic to B.S.
Posted by: Larry Davis | February 2, 2012 February 2, 2012, 4:07 pm
am i the only one this made hungry?
Posted by: Anon | February 2, 2012 February 2, 2012, 11:36 pm
McDonald’s is crap and always has been. They are successful because most Americans are ignorant morons. We kill ourselves with our own ignorance. Corporate agribusiness is guilty of mass murder.
Posted by: ROBBIE | February 3, 2012 February 3, 2012, 1:55 am
To me this is very close to using ground up human carcasses as meat filler in their burgers.I am so disgusted by this and wish I had looked into what I was eating a long time ago.Excuse me while I go vomit
Posted by: Jenn | February 4, 2012 February 4, 2012, 7:32 pm
I’m Scared . No really, I’m scared .. I have eaten there way to many times. I like their fries though.
Posted by: Sam | February 6, 2012 February 6, 2012, 9:52 pm
Mmmmm…..food additives!!!
Posted by: frank5079 | February 7, 2012 February 7, 2012, 7:53 am
Thanks for serving food that is barely edible for cats and dogs Ronald. It’s really disturbing that corporate fast food restaurants will serve whatever they can get away with despite the harm it does to a hungry public. Loading us up with food coloring dyes,preservatives,hormones,massive doses of salt,MSG and one of the scariest additives of them all, BVO-Brominated Vegetable Oil. You thought hydrogenated vegetable oil,which is vegetable oil with metal added,was bad,check out BVO. It’s the neutron bomb of toxic additives. Banned throughout most of the world but not by the corporate controlled FDA in the United States.
Posted by: Patrick R | February 7, 2012 February 7, 2012, 3:36 pm
I cannot believe the audacity of the Brits to criticize someone else’s food. British food is so obnoxiously bad their teeth turn yellow as a warning to any visitors. Seriously Brits, we love you to death, but hearing you complain about our food is like listening to the French complain about hygiene.
Posted by: leesus | February 8, 2012 February 8, 2012, 1:09 am
So THAT’S why McDonald’s burgers and some of the others always have had that weird undertaste so hard to identify. We always just called it dog food and gave it up years ago.Turns out, it WAS dog food!
Posted by: Judith K. Bogdanove | February 8, 2012 February 8, 2012, 8:25 pm
What’s the difference weather you eat chemical meat or chemical veggies? Unless you grow your own organic sustainable vegetable foods, raise your own cattle, own a butcher shop and live in a bubble, it is virtually impossible to avoid chemicals in your food. Its like My Big Fat Greek Wedding…”PUT SOME WINDEX ON IT!”
Posted by: K.C. | February 9, 2012 February 9, 2012, 4:45 pm
It blows my mind that the FDA allows this garbage to continue. Recently we heard about Taco Bells beef containing only a percentage of real beef and the rest “secret recipe” that contains the equivelent of sand. Now it’s Mcdonalds and “the pink slime”! They claim the pink slime holds the burgers together so there must be some replacement that they are using becuz they still are 1/16″ thick and perfectly round!! You try making a buger that thin and its instanly time for loose burgers!!
Posted by: kevin in denver | February 13, 2012 February 13, 2012, 3:23 am
I remember in the late 70′s the meat in Jack in the Box’s taco’s was kind of creamy in texture and almost white/pink. My friend worked there and said it came in cans and I’ve no idea what it was but being a teenage I thought they were sooo good. Blesh. I wonder how much of this stuff is in most hotdogs?
Posted by: Tina | March 8, 2012 March 8, 2012, 4:11 pm
Shame on our Food and Drug Admins for allowing this to happen! Other countries ban it, and our government looks the other way, sad!!! This goes across the board, what good are health officials if they don’t do their jobs? Maybe we should all become vegetarians…wouldn’t that send a message that would be not only heard but felt!
Posted by: Patty Martin | March 8, 2012 March 8, 2012, 7:22 pm
Thank you ABC for allowing this story to be told. This is only the tip of the iceberg, but hopefully it will be enough to get people to start demanding information. If we knew everything the FDA doesn’t tell us about the meat we eat, we’d all become vegetarians. The only way to stop these disgusting practices by the meat industry is to STOP buying meat that has come from commercial food lots (that means everything in the grocery store that isn’t labeled organic.) All humans who want to consume meat should vow to only buy it from local, organic, free-range, responsible farms. We’d put the meat industry out of business, which is where it belongs. If we keep eating what’s in the grocery store, the FDA is going to keep producing it. It’s wrong, irresponsible, and inhumane, and if you continue to eat meat produced in this way after knowing the truth, you deserve to be deceived.
Posted by: Sherry | March 8, 2012 March 8, 2012, 8:23 pm
The only reason these idiots get awards for safe foods or anything is because they pay for the awarding themselves. The FDA is a fraud, giving corporations a pathway to selling us poisonous foodstuff and claiming it’s healthy. How is Ammonium Hydroxide good for our bodies? And the losers are forcing our kids to eat this crap in schools instead of the food parents send with kids to eat during lunch. When government forces people to eat and breath and drink stuff that is known to be very unhealthy, what is their ultimate goal, really? It isn’t to help us live longer that’s for sure.
Posted by: Chris | March 10, 2012 March 10, 2012, 12:50 am
hey, its all dead creatures which are going to decompose in your guts, and turn into brown slime at the other end of your digestive system. Ashes to ashes, slime to slime
Posted by: DeadMan | March 11, 2012 March 11, 2012, 3:39 pm
From 3 this afternoon til 11 when we closed I saw 773 customer and 5638 dollars come thru my local drive Thu. Only 1384 of that was cash. We as people have many areas to improve. So. Unless you have no junk in your trunk or skeleton in your closet then let others do what they wish. By the way. Their are 7 of us that bring lunch from home. We wont eat the free employees meal. Its a personal choice just like I choose to have No credit cards. No auto loans.if you want real food its costs real money. Cash. Not credit. When you are the one loaning tools out do you lend your best? When you spend cash you expect the best.charging it don’t hurt so people in general don’t care. Does anyone know the percentage of food stamps spent on soda and junk food? No we too busy worrying about big please MC Donalds than ourselves.
Posted by: mcds cashier | March 16, 2012 March 16, 2012, 2:38 am
The Bpi Meat Is Safe! Mcdonalds Has Been Buying Meat From Bpi For Yearss And Out Of A Sudden People Think Its Harmful Just Because They Saw It On Tv, Well Tell Me If Its So Harmful Then Why Hasnt Anyone Gotten Sick From It! You Guys Dont Know How Many Familys This Is Damaging! Dig A Little Deeper And Find Out The Truth For Yourself. Dont Just Believe Everything You Hear!!
Posted by: jessica | March 31, 2012 March 31, 2012, 12:08 am
@vegetarians Untill you find out fruits, vegetables and fertilizer are ammonia-treated and loaded down in pesticide!! vegetables often also contain toxins and antinutrients such as α-solanine, α-chaconine,[13] enzyme inhibitors (of cholinesterase, protease, amylase, etc.), cyanide and cyanide precursors, oxalic acid, and more… oh snap I done said to much!
Posted by: Jack | April 11, 2012 April 11, 2012, 4:00 am
Our Fast Food Industry is DISGUSTING to say the least.
The old adage of YOU ARE WHAT YOU EAT is true.
Americans have become a FAT SLOB nation … THEY ARE THE HUMAN VERSION OF PINK SLIME.
Posted by: WICKEDSNOUT | April 14, 2012 April 14, 2012, 11:20 pm
I think the real question is were there any trace amounts of NH4OH+ left in the meat after it was treated? It could be like decaf coffee where they extract the caffeine out with trichloromethane but there is no residual solvent left over because it is so volatile. Either way they shouldn’t be putting this stuff in our food that really isn’t even good for your dog.
Posted by: Tyler | April 22, 2012 April 22, 2012, 2:37 pm
With over 7 billion people on this planet…some sort of soylent green (pink slime) or whatever must be added to the food supply or famine will prevail. If it sustains lives even for a while for unsuspecting consumers it serves an ethical purpose. Without such products in the near future the world will starve soon. It seems a McD’s or Taco Bell, Wendy’s or whatever (insert Fast food Co. name here) would be highly welcome in starving 3rd world nations…regardless of the long term health risks. Sadly, the USA food supply is 3rd world quality that only staves off hunger temporarily while sustaining the USA population’s craving for over-indulgence. The average US citizen cannot afford to buy REAL FOOD at the cost it would take to produce..even if there was REAL, Healthy, chemical free FOOD produced here. I don’t think such a thing exists in the USA Food Supply anymore. So, it seems the alternartive is to eat the garbage…or die…even if it will kill you eventually..TODAY, WE EAT! This is not ‘the shape of things to come’ ..it’s here now.
Posted by: Mike Spain | May 7, 2012 May 7, 2012, 9:53 pm