Study: Makeup Makes Women Appear More Competent – Do You Agree?

Oct 3, 2011 6:40pm

Makeup makes women appear more attractive and competent according to a new study by a team comprised of researchers from Massachusetts General Hospital, Dana Farber Cancer Institute, Boston University and Proctor & Gamble.

The research reveals that when viewers saw a female face for 250 milliseconds, women who wore color cosmetics rated more highly in the categories of attractiveness, competence, likability and trustworthiness. However, when participants were allowed to look at the faces for a longer period of time, while the ratings for competence and attractiveness stayed the same, the ratings for likability and trustworthiness changed based on specific makeup looks.

Which face do you find most competent? Face 1 is on the left.

ht makeup ll 111003 wblog Study: Makeup Makes Women Appear More Competent   Do You Agree?

MzIwYjg1ZGI3NmI1Jm9mPTA= Study: Makeup Makes Women Appear More Competent   Do You Agree?

SHOWS:
You are using an outdated version of Internet Explorer. Please click here to upgrade your browser in order to comment.
blog comments powered by Disqus