Sprinkles Installs Cupcake ATMs for 24-Hour Cravings

Mar 2, 2012 1:00pm

 

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                                                                                                                       (Courtesy Sprinkles)

Sprinkles, the popular cupcake chain with outposts across the country, will begin selling cupcakes in 24-hour ATMs.

Called “cupcake automats,” the first one is planning to open in Beverly Hills, Calif. on Friday.

The company plans on opening multiple locations in New York City “At least three or four- we’re looking at midtown, downtown, and the upper West Side,” company spokesperson Nicole Schwartz said as well as automats in “Washington, D.C. and Chicago” this summer.

Schwartz said “It will be stocked with our most popular flavors as well as the flavors of the day…It’s probably going to be eight flavors.  It can hold more it just depends on how we assort it.”

“Each cupcake is packaged individually in a box that is held by an insert.  The package is a really great gift option,” she said.

The cupcake automats will be stocked with 100s of cupcakes at a time, as well as cupcakes for Fido, apparel and cake mixes.  The company serves over thirty different cupcake flavors, including new seasonal flavors like Irish chocolate, green velvet and cherry blossom.

But don’t worry about eating a stale cupcake, the bakery is a round-the-clock operation with bakers opening at 2 am and closing at midnight.

Candace Nelson, Food Network’s “Cupcake Wars” judge and company founder got the idea for the ATMs when she experienced cravings during pregnancy.

Nelson said, “I conceived the idea of an automatic cupcake machine after having late-night sugar cravings while pregnant with my second son.  Even as Sprinkles’ founder, I couldn’t get my midnight cupcake fix!  I thought ‘there has to be a way’ and so the concept of 24-Hour Sprinkles was born!”

Don’t fret if there isn’t a store near you, “Long term is one in every city where we have a store,” Schwartz said.

Have a Sprinkles craving?  Bake their strawberry cupcake recipe.

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                                                                                                          (Carly Otness/BFAnyc.com)

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