The material girl has taken over everything from airways to Super Bowl screens to now soda bottles. In a new ad campaign for Diet Coke, Jean Paul Gaultier created bottles and ads inspired by Madonna.
The two bottles, which will bee available at Harvey Nichols stores Monday, were designed for “day” with Gaultier’s signature stripes and “night” with a Madonna-like corset. Madonna’s “Blonde Ambition Tour” featured intricate costumes by the designer.
Diet Coke announced Gaultier last month as the brands creative director in Europe. A tattoo-like bottle design is expected to launch this summer.
Karl Lagerfeld was Diet Coke’s previous designer, among others such as Matthew Williamson and Marni.