Pizza Hut Tries to Bite Into Subway’s Sales

Jun 1, 2012 1:58pm
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                                                                                                             (Image credit: Pizza Hut)

It’s a battle of sandwich versus sandwich:  Pizza Hut is taking on Subway in its marketing campaign promoting the launch of the new P’zolo sandwich.

With advertising that says “See ya subs,” and Chicago subway trains covered in P’zolo advertising, the Pizza Hut chain isn’t being discreet.  The NY Times reported other lines including “Say so long to the footlong” and “More bang for your 5 bucks.”

The P’zolo sandwich comes in Meat Trio, Buffalo Chicken or Italian Steak options with ranch or marinara dipping sauce.  Its pricing rivals the Subway sandwich: $3 per sandwich or 2 for $5.  Subway is known for its $5 Footlong sandwich.

This isn’t Pizza Hut’s first foray in the sandwich market.  It sold the P’zone, a pizza-flavored calzone, as its first attempt to lure sandwich shoppers.

How many calories will a P’zolo cost you? Pizza Hut has yet to post the nutritional content of the sandwich.  Subways range from 300 to 500 calories for their Footlongs.

Will it be a sandwich war?  We’ll have to wait and see if Subway fires back.

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