Taco Bell Tries to Reinvent Breakfast

Sep 4, 2012 1:37pm
ht taco bell breakfast jef 120904 wblog Taco Bell Tries to Reinvent Breakfast

                                                                                                             (Image credit: Taco Bell)

Taco Bell is on a mission to reinvent the average breakfast.  The chain announced two new menu items that could liven up your breakfast routine or make you cling to your cereal and milk for dear life.

Brian Niccol, chief marketing and innovation officer, said in a statement that they want to “offer consumers a chance to change up that routine with the reinvention of traditional breakfast,” and to help customers break the usual “boring breakfast sandwich options.”

The Mountain Dew A.M. and A.M. Crunchwrap debuted last week at 815 Taco Bell restaurants in 10 states.

The Mountain Dew A.M. drink is a combination of Mountain Dew and Tropicana Orange Juice that is mixed together per order.  A regular size Mountain Dew A.M. sells for $1.69 and a large sells for $1.99.

The A.M. Crunchwrap is filled with eggs, melted cheese, bacon or sausage and a hash brown all wrapped in a tortilla.  In a release, it’s described as “maximum portability and a complete breakfast solution.”

The sandwich was inspired by the Crunchwrap Supreme, a crunchy shell filled with beef, cheese, sour cream, lettuce and tomatoes and sells for $2.49.

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