Guy Fieri's new Times Square flagship isn't getting the same amount of love he gives to the restaurants on his popular show, "Diners, Drive-Ins and Dives."
His restaurant, Guy's American Kitchen and Bar, received a scathing review from NY Times critic Pete Wells yesterday. The three-story, 500-seat restaurant was awarded no stars on the Times' zero to four star grading scale.
In what some are calling his harshest review ever, Wells asks Fieri a series of questions.
"When you cruise around the country for your show 'Diners, Drive-Ins and Dives,' rasping out slangy odes to the unfancy places where Americans like to get down and greasy, do you really mean it?" he asks.
Following it with, "Or is it all an act? Is that why the kind of cooking you celebrate on television is treated with so little respect at Guy's American Kitchen & Bar?"
Wells describes the Cajun Chicken Alfredo as "ghostly nubs of unblackened, unspiced white meat" and the nachos as "deeply unlovable."
He dubbed the watermelon margarita a mix of "radiator fluid and formaldehyde."
The onslaught of questions follow, including "When you hung that sign by the entrance that says, WELCOME TO FLAVOR TOWN!, were you just messing with our heads?"
The restaurant's manager told ABC News, "It seems less factual, and more personal than I feel was necessary."
This isn't the first bad review of the restaurant. Popular food website Serious Eats posted a less harsh, but still critical, review of the restaurant in September.
Pete Wells told ABC News he stands by his review.