Don’t worry “Two-Buck Chuck” fans, it’s not as bad as you think.
“The price change for Charles Shaw wines is only happening in California, no other states are affected,” said Alison Mochizuki, director of public relations for Trader Joe’s, in a statement.
The price increase, which went from $1.99 to $2.49, took effect on January 16.
“Maintaining value is of the utmost importance at Trader Joe’s and we work hard to have every item in the store at an intersection of quality and price that highlights outstanding value. In general, our retail prices change only when our costs change. In the case of Shaw in California, we’ve held a $1.99 retail price for 11 years. Quite a bit has happened during those years and the move to $2.49 allows us to offer the same quality that has made the wine famous the world over,” said the statement.
The price of a bottle of Charles Shaw wine varies in different states depending on tax rates and other variables.
“Alcohol availability & price may vary due to state laws, taxes, shipment fees & other such stuff. (If we could, we would.),” their website states.
When news first broke that Trader Joe’s would be upping their inexpensive Charles Shaw wine fans of the product started re-thinking the name.
“Up Chuck” and “Inflation Chuck” were some of the suggestions.