Domino’s Live-Streams Pizza Making

May 2, 2013 12:54pm
ht oven cam dm 130502 wblog Dominos Live Streams Pizza Making

                                                                                                             (Image credit: Domino''s)

If you’ve ever wished you could keep an eye on the kitchen while they prepared your pizza order, your wish has been granted.  Domino’s in Salt Lake City is letting customers monitor their meal on Dominoslive.com.

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Domino’s Live is a new extension of Domino’s Tracker, the chain’s page that keeps you posted when your pizza is prepped, baked, checked for quality and then sent out for delivery.

The pilot program includes five live cameras scattered throughout the kitchen that offer real-time video 12 hours a day, starting at 11 a.m. MT.

Instead of focusing on speedy preparation, the company has taken a more focused approach on slowing things down for the sake of quality.  The Domino’s Live promo emphasizes that with the slogan: “When you make great food, you have nothing to hide.”

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“We at Domino’s have made continued efforts to open our doors and be as welcoming as possible,” said Russell Weiner, Domino’s chief marketing officer in a statement. “This is simply the next step, and we are very excited to merge the visual tradition and spirit of the pizzeria with today’s digital capabilities.”

The program will run throughout the month of May.  At this point, Domino’s has no plans to expand the Tracker to other locations.

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