Taco Bell May Expand $1 Menu

May 3, 2013 4:13pm
ht taco bell 01 mi 130503 wblog Taco Bell May Expand $1 Menu

                                                                                                           (Image credit: Taco Bell)

Taco Bell may launch its low-cost menu nationwide after testing a $1 Cravings Menu in Kansas City, Mo., and Sacramento, Calif., in January.

“Our $1 Cravings Menu just went into test in two markets, and pending final results, will launch nationally in the near future,” said Rob Poetsch, a spokesman for Taco Bell.

The 12-item menu features several new foods, like the beefy cheesy burrito, spicy beef mini quesadilla, spicy potato soft taco, shredded chicken mini quesadilla and beef crunchito.

“At Taco Bell, our value menu is our entire menu.  So when consumers are looking for what they get for what they pay – whether it be Fresh Mex with our Cantina Bell Menu, signature beverages or snacks with our Happier Hour Menu, or a dollar menu with our $1 Cravings Menu – Taco Bell can’t be beat,” said Poetsch.

If it launches nationally, The Cravings Menu would replace the Why Pay More Menu, which has tiered pricing.

Each fast food chain deal menu is different. McDonald’s has a Dollar Menu, and Burger King offers discounts.  Wendy’s took the opposite approach to Taco Bell, converting its dollar menu to a tiered pricing system last year.

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