Spirit, the airline known for every fee under the sun, has always charged for wine. But now, brand new this week, Spirit will start charging passengers for wine that comes in a can.

Wine in a can? Yes, there is such a thing. It's produced by the Miami-based company Friends Beverage Group, which produces such wine-in-can flavors as Friends White and Strawberry Moscatos, both of which can now be enjoyed at 35,000 feet.

The company tag line? "When one cup is not enough … and a bottle is too much … Friends Just Wine wine in a can." The wine has a 6 percent alcohol content.

"We are excited to introduce Friends Wine in a Can as a new 'fun wine' category with Spirit Airlines," said Joe Peleg, Friends Wine in a Can CEO. "We believe that great tasting wine can be enjoyed anywhere, anytime and with Spirit Airlines we are taking wine to the clouds."

The wine costs $7 per can, and Spirit said "value deals" of two for $12 or three for $16 are available.