Zac Posen is a designer to the stars, but now he's sending his glamorous designs down a far different red carpet: the wedding aisle.
Posen, who's dressed stars such as Rihanna, Eva Longoria, Julie Bowen and Gwyneth Paltrow, has teamed up with David's Bridal to create a line of high fashion but affordable wedding gowns in sizes from 0 to 26.
"If you are plus-sized, you can wear a Zac Posen dress," said Darcy Miller, editor of Martha Stewart Weddings. "You can get that red carpet look and still get it at an affordable price and in your size."
"Good Morning America" correspondent Sara Haines met Posen at The Mondrian SoHo hotel for a sneak peek at the line.
"Women are the inspiration and we need to celebrate that," Posen said, "and I really treat the process like couture process."
Among the dresses Posen showed Haines were a satin fit-and-flare number for $850, a tulle ball gown priced at $1,350, a corseted jaw-dropper for $1,250 and an embroidered, Chantilly lace gown for $1,150.