Amy Black could have just stopped with just a comment response, as restaurateurs are able to do, to the first negative Yelp review of her food truck in a year and a half. “Wholy [sic] waste of $30,” Yelper Vero P. wrote, “and an hour to get my food.”
“I tried to reach out to this customer on Yelp and wrote her a letter probably six or seven months ago, and I never heard anything back, which was a bummer,” Black said. “So I was just thinking, ‘How can I win this person back?’ And we try to be creative and have fun.”
What resulted is the above video, with light-hearted lyrics such as, “You came in for supper on a really busy night and we didn’t do things quite right. So we wrote you a letter to tell you we’d do better. … Take back your one-star review. Vero P., can’t you see how much we love you?”
Despite the repeated and increasingly public attempts at reconciliation, Black has yet to hear from the reviewer.