First came news of McDonald’s trying to raise the prices of its Dollar Menu. And now the fast food giant has unveiled a $12 burger. What’s next, truffle fries and foie gras?
This pricey patty is available in Switzerland as part of the chain’s “Signature Line,” which was co-developed with Swiss chef René Schudel for Monday’s launch.
The burger, known as “The Prime,” features a little over 6 ounces of Bell Swiss beef, Borisried traditional mountain cheese, bacon, coleslaw, rocket lettuce, sauce and crusted bread.
Don’t get too worked up, though, American fans—McDonald’s spokeswoman Becca Hary says there are no plans to bring this or any other similar burger to the United States. Looks like you’ll have to settle for a Big Mac to ease the disappointment.