Michelle Obama Adds Star Power to Joining Forces Campaign

Oct 12, 2011 6:26pm

First lady Michelle Obama is adding some star power to her campaign to support military families, with Steven Spielberg, Tom Hanks and Oprah Winfrey appearing in new public service announcements for her Joining Forces initiative. 

“The entertainment community answered the Joining Forces call and has done what they do best – bring to life stories that move us,” Michelle Obama said in written statement.  “Through this PSA campaign, Americans will learn more about the unique challenges and needs of our military families, see their strength, resilience and service, and find out how they can give back to these extraordinary troops and families who have given us so much.”  

Each of the three 30 second PSAs released today showcase the story of an American military family and highlight the daily struggles they face with their loved ones overseas.

“Behind every service member there is a family that serves as well. Now it’s our turn to show our thanks,” Winfrey said in one of the videos. 

Joining Forces was launched by Michelle Obama and Jill Biden, wife of Vice President Joe Biden, last spring to bring attention “to the unique needs and strength of America’s military families.”

“As a military mom, I know just how much it means when people reach out to show their support for our service members and their families,” Jill Biden said today. “The first lady and I hope that this campaign will inspire more Americans to take action and reach out to military families in their own communities around the country.”

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