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In an attempt to boost his campaign in the Hawkeye State, Gov. Rick Perry is set to launch a major ad buy in Iowa as early as Wednesday, according to sources familiar with the purchase.

The Perry campaign is pouring approximately $175,000 into broadcast and cable ads in Iowa over the next week, a source with knowledge of the buy told ABC News.  The bulk of the ad buy — approximately $100,000 — will be in broadcast in Des Moines, Cedar Rapids and Sioux City.  The remaining $75,000 will go to ads on statewide cable, according to the source.

A spokesman for Perry declined to comment further on the ads, saying “We do not discuss internal strategy.” These will be Perry’s first television ads of the cycle.  (The Texas governor’s campaign has also produced a number of web videos since entering the race.)

Meanwhile, Perry is beefing up his Texas-dominated team with a few outsiders with national campaign experience.  Nelson Warfield and Curt Anderson, who have worked on political ads in previous campaigns, are joining the campaign, as  first reported by Time’s Mark Halperin Sunday night.  Warfield most recently worked on Fred Thompson’s 2008 campaign and Bob Dole’s 1996 run.  Anderson worked for Mitt Romney in 2008, George W. Bush and Dick Cheney in 2000, and Steve Forbes in 1996.  Anderson also co-wrote a book with Louisiana Governor Bobby Jindal, who endorsed Perry last month.

There are reports that Tony Fabrizio, a well-known Republican pollster, will join the team.  Anderson, Fabrizio and Warfield are veterans of Florida Gov. Rick Scott’s campaign.

Paul Burka of Texas Monthly is reporting Joe Allbaugh will join the campaign as well.  Allbaugh ran George W. Bush’s campaign in 2000.

Burka also reports Perry’s wife had a heavy hand in the shakeup, saying it is his “understanding that Anita Perry was the driving force who insisted upon a reorganization.”

Michael Falcone contributed reporting.