Forget those pedestrian campaign t-shirts, buttons and bumper stickers. The Obama Campaign has officially gone upscale and chic in an effort to help re-elect the president in 2012.
Their new “Runway to Win” line of designer campaign swag is now for sale in the campaign’s online store, featuring colorful $85 tote bags by big name designers Vera Wang and Diane Von Furstenberg and a $75 version by fashion favorite Tory Burch.
Looking for a t-shirt? Stars Marc Jacobs, Beyonce, Sean Combs and Jason Wu — who designed Michelle Obama’s inaugural gown — have each contributed a design. They range in price from $45 to $55 apiece.
The priciest of the 13 items listed online is a $95 for a Thakoon-designed silk scarf.
Standard campaign t-shirts, it should be noted, cost $30, while a simple canvass tote costs $50 in the same online store.
The money raised from the sale of campaign-themed apparel and accessory benefits the Obama Victory Fund, a joint account of both Obama and the Democratic National Committee, according to the website.
The full list of participating designers: Tory Burch, Marc Jacobs, Beyonce & Tina Knowles, Derek Lam, Jack McCollough & Lazaro Hernandez, Tracy Reese, Narcisco Rodriguez, Rachel Roy, Thakoon Panichgul, Grace Tsao-Wu & Laura Kofoid, Diane Von Furstenberg, Marcus Wainwright & David Neville, Jason Wu, Altuzarra, Richard Blanch, Eddie Borgo, Georgina Chapman & Keren Craig, Sean Combs, Prabal Gurung, Monique Pean, Russell Simmons and Vera Wang.