AUSTIN, Texas - Before even setting foot in the Palmetto State this weekend, Texas Governor Rick Perry will make his presence known with a new ad buy starting Friday in South Carolina.

Instead of producing a completely new advertisement, the campaign will re-use a 30-second TV spot titled "Values," which first aired in Iowa in November, in South Carolina this coming week.  The ad stresses Perry's small town upbringing and commitment to the country through his service in the military and as governor of Texas.

"As the son of tenant farmers from the West Texas town of Paint Creek, I learned the values of hard work, faith and family," Perry says in the ad. "I took those values with me when I served our country as a pilot in the Air Force. I returned home to farm and ranch with my father and married my high school sweetheart. The values I learned served me well as Governor of Texas, and will continue to guide me as President.

The ad will begin airing in South Carolina on Friday, but it is unclear for how long it will run or the cost of the ad buy. The spot represents an attempt to brand Perry as a values candidate.

"This TV ad highlights Governor Perry's perfect-for-South-Carolina status as a principled conservative, man of faith and proud military veteran," said Perry campaign communications director Ray Sullivan Friday. "Rick Perry is the only conservative candidate with the organization, conservative record and outsider credentials to shake up Washington and get our nation working again."

Make Us Great Again, a pro-Perry super PAC, has had a heavy presence on South Carolina airwaves since early November, but it is unclear at this time if they have a new ad buy set for the Palmetto State in the coming weeks.

Perry cancelled 11 events in South Carolina between Wednesday and Friday after announcing his decision to reassess his place in the race.  After two debates in New Hampshire this weekend, the Texas governor returns to South Carolina on Sunday for a "Sundaes on Sunday" event at the Beacon Drive-In Theater in Spartanburg, S.C.