Here's all you need to know about the Florida campaign: amidst the blizzard of campaign ads there was only one positive pro-Romney ad - a single Spanish language TV ad.
That's right. Mitt Romney and his allies spent more than $15 million on TV ads - only one was positive and it was in a foreign language. It ran a total of 15 times statewide.
The TV advertising data was compiled by Kantar Media's CMAG, which closely tracks campaign spending. The group reported today that 92% of the political ads run this past week in the Sunshine state were negative. Less than 0.1 percent of the ads in Florida were positive Romney ads.
That is the statistic of the campaign. Mitt Romney and his allies ran a purely negative television campaign and it worked.
Ads attacking Newt Gingrich made up 68 percent of the ads in Florida; anti-Romney ads were 23 percent and pro-Gingrich ads were 9 percent.
Not surprisingly, more than two thirds of those were attacks on Gingrich, Romney's closest rival.