The Statistic of the Campaign: Romney’s Single Positive Ad in Florida
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Here’s all you need to know about the Florida campaign: amidst the blizzard of campaign ads there was only one positive pro-Romney ad — a single Spanish language TV ad.
That’s right. Mitt Romney and his allies spent more than $15 million on TV ads — only one was positive and it was in a foreign language. It ran a total of 15 times statewide.
The TV advertising data was compiled by Kantar Media’s CMAG, which closely tracks campaign spending. The group reported today that 92% of the political ads run this past week in the Sunshine state were negative. Less than 0.1 percent of the ads in Florida were positive Romney ads.
That is the statistic of the campaign. Mitt Romney and his allies ran a purely negative television campaign and it worked.
Ads attacking Newt Gingrich made up 68 percent of the ads in Florida; anti-Romney ads were 23 percent and pro-Gingrich ads were 9 percent.
Not surprisingly, more than two thirds of those were attacks on Gingrich, Romney’s closest rival.
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This win shows the power of Romney’s SuperPACS and what an ugly, nasty campaign this will be. Corporations are people, my friend (something Romney said on the campaign trail). Well, it looks like Romney has lots and lots of “friends”.
Posted by: Matt | January 31, 2012, 11:01 pm 11:01 pm
Well of course Romney ran only one positive ad, he is a Progressive Republican.
See, Romney will be doing the work for Obama, just like McCain did last election. He will attack conservatives and then in the general say things like McCain did, how Obama is a good guy and all. Just give him the presidency and he will only take the US over the cliff a little slower.
Posted by: David Kramer | February 1, 2012, 7:49 am 7:49 am