Feb 6, 2012 2:57pm

Chrysler’s Clint Eastwood Ad Adopted by Democrats, But Remember Their 2010 Tea Party Ad?

For the second year in a row,  Chrysler used a Super Bowl ad to make Americans feel good about the bailed out and resurging domestic car industry, the rust belt, and the country in general.

“Its half-time, America,” Clint Eastwood rasped, suggesting the country is rebounding from punches and ready to rumble like an accelerating Dodge Charger. (Politics aside, the ad was about selling cars, let’s not forget.)  The Eastwood ad – and one starring the rapper Eminem, which aired during the 2011 Superbowl, appeal to Americans’ sense of nationalism —  through cars. It’s a message designed to elicit that tingly feeling in viewers, viewers proud to be American, even if more than 50 percent of Chrysler is now owned by the Italian car company Fiat.

Politics cannot be separated from this type of nationalistic appeal, particularly since the government bailout of GM and Chrysler promises to play so prominently in the 2012 campaign.

White House Spokesman Dan Pfeiffer took the ad as a sort of thank you to the U.S. government from Chrysler for the bailout.

“Saving the America Auto Industry: Something Eminem and Clint Eastwood can agree on,” he tweeted. Eminem was featured in last year’s Chrysler commercial.

 

Democrats saw the ad as something of a validation.

But some Republicans had the opposite reaction. ”I was, frankly, offended by it,” said Karl Rove on Fox News Monday. “I’m a huge fan of Clint Eastwood, I thought it was an extremely well-done ad, but it is a sign of what happens when you have Chicago-style politics, and the president of the United States and his political minions are, in essence, using our tax dollars to buy corporate advertising.”

There is no indication that the Obama administration had anything to do with Chrysler’s ad.  When asked, White House press secretary Jay Carney simply replied, “No.”

And Eastwood, for his part, has said nice things this year about Ron Paul, the most anti-bailout of all the Republican candidates.

Efforts to reach Eastwood were not successful today but he did speak to a Fox News producer, denying that the ad was meant to be political or that the Obama administration had anything to do with it.

“I just want to say that the spin stops with you guys, and there is no spin in that ad. On this I am certain,” Eastwood said, according to Fox news. “I am certainly not politically affiliated with Mr. Obama. It was meant to be a message about just about job growth and the spirit of America. I think all politicians will agree with it. I thought the spirit was OK.”

President Obama has made the government help that delivered GM and Chrysler through bankruptcy, a major plank of his economic platform.

Obama has subtly used the issue to jab former Mass. Gov. Mitt Romney, whose father was a top executive at the American Motor Company, famous for the Jeep, and which was later bought by Chrysler, during an earlier era.  Romney has been critical of efforts to give GM and Chrysler government funds to help them turn around.  The president, while visiting an auto show in Washington, D.C., last week, told reporters it was “good to remember the fact that there were some folks who were willing to let this industry die.  Because of folks coming together, we are now back at a place where we can compete with any car company in the world.”

Romney has said the government should not have taken money from the Wall Street bailout – a process the Bush administration initiated – and redirected it to GM and Chrysler.

“Some people believe in bailouts. I believe in the process of the law,” said Romney in June, while in Michigan. “The idea of just writing a check, which is what the auto executives were asking for, was not the right course … It would have been best had the auto companies gone through the bankruptcy process without having taken $17 billion from government.”

As for Chrysler, its new ad looks successful, if getting people talking is any indication. And as for the company’s politics, they must have more to do with the zeitgeist of the moment than an agenda. It should be noted that in 2010, at the height of the popularity of the Tea Party, and just before Republicans swept to control of the House of Representatives promising a renewed adherence to the letter of the Constitution, the freshly bailed-out company released an ad featuring George Washington driving a Dodge Charger at British forces, who made a hasty retreat.

“Here’s a couple of things America got right,” intones the narrator of the 2010 ad, as George Washington stands, smiling, next to a Charger with an American flag on its antenna, whipping in the wind. “Cars and freedom.”

User Comments

”I was, frankly, offended by it,” said Karl Rove on Fox News Monday.

Oh really? Karl Rove, the slimiest, dirtiest, most disgusting, lowest form of life on the planet, was offended by a pro-America TV ad? Wow.

Posted by: A Cynic | February 6, 2012, 3:12 pm 3:12 pm

I liked Clint up until this commercial for Obabble. Now he is just another Hollywierd liberal.

Posted by: Zman | February 6, 2012, 3:13 pm 3:13 pm

I am sure Clint got paid pretty well for it and if it were me I would have done it too and then got behind the wheel of my MB and rode off.

I am afraid that Fiat set the standard for commericials and from now on I won’t pay any attention to the rest of them.

Posted by: david | February 6, 2012, 3:24 pm 3:24 pm

According to the Treasury Dept (report last July) taxpayers lost $1.3 billion in the bailout of Chrysler, now majority owned by Fiat. This is not a success story.

Posted by: M. Earnest | February 6, 2012, 3:27 pm 3:27 pm

Forget the political rhetoric; a lot of Chrysler auto-workers have jobs today because of the bailout. Mitt would have let Chrysler fail, then come in, buy the company for pennies on the dollar, then sold it to the Italians anyway.

Posted by: tmferretti | February 6, 2012, 3:27 pm 3:27 pm

M EARNEST

Chrysler still has the 1.3 billion to pay back, which I’m sure they will. How much tax revenue have we collected from those auto workers who still have jobs at Chrysler, I’ll bet it’s a lot more than 1.3 billion.

Clint’s a tough man, I’ll bet his parents grew up in the great depression; He knows cry babies and whiners when he see’s then. Besides the republican circus has “made President Obama’s day”

Posted by: tmferretti | February 6, 2012, 3:41 pm 3:41 pm

I’ve been wondering how Obama would revive Reagan’s 1984 reelection campaign theme of “Morning In America”.

The here it is in a brilliantly executed ad by an Italian automaker with a Republican spokesperson selling cars instead of politicians. And every word resonates because it’s all true.

Roger Ailes should sue for copywrite infringement and Rove, about as offensive as offensive gets can just suck on my tail pipe.

Because one thing no team would ever do is change coaches in the middle of a game.

Posted by: Paul Randall | February 6, 2012, 3:56 pm 3:56 pm

I have to wait until I finish being so AMUSED at Karl Rove being OFFENDED by the ad. Hey Karl, YOU offend me!! The right WILL hate the facts and those FACTS tell us that this Nation IS gaining day-by-day. As I said last year, the right will be in danger IF the economy of this Nation keeps on improving and it HAS!!! Now, what EVER good happens – we can NEVER give ANY credit to the right because they REFUSED to do ANYTHING to help our economy. Now the light of TRUTH is upon them and all they can do is sputter and be “Offended” like Karl Rove is today. Their HEINOUS plan didn’t work the way Mitch McConnell thought it would. Just sitting back while trying to make President Obama a “One-Term” President just BLEW up in their collective faces. I couldn’t be happier!!!

Posted by: demNme5 | February 6, 2012, 4:00 pm 4:00 pm

I heard on the news that some college in Chicago has a new class for Occupy wall Street movement or radical 1960s free loaders. I wonder if one class will be on the Tea Party and hoe too peacefully protest inlieu of being a radical destroy everything if you do not get your way Wallstreeter?

Posted by: Jim Rod | February 6, 2012, 4:07 pm 4:07 pm

George Washington drives a Dodge Challenger in that commercial, not a Dodge Charger…

Posted by: John Martin | February 6, 2012, 4:09 pm 4:09 pm

Too bad Chrysler is an ITALIAN car company.

Posted by: sirbOOm | February 6, 2012, 4:11 pm 4:11 pm

We can talk about the 1.3B in bailout cost but you need to also consider the DIRECT costs on us of *NOT* bailing them out.

59.000 workers collecting long term unemployment, further house market destruction in Detroit, additional crime, loss of tax revenue, etc etc.

You don’t think that this would total more than 1.3B? You’re nuts.

Posted by: Christine | February 6, 2012, 4:13 pm 4:13 pm

“President Obama has made the government help that delivered GM and Chrysler through bankruptcy, a major plank of his economic platform.”

I guess Barry isn’t smart enough to realize that the bailout wasn’t exactly what saved GM and Chrysler. What really pulled their bacon out of the fire was the earthquakes and tsunami in Japan. It’s pretty easy to compete with even a superior product when their factories and supply chain have taken such an enormous hit.

So unless the government caused those disasters, claiming that the auto industry came back from the brink because they received billions of dollars and were allowed to screw their shareholders is like taking credit for the death of a mass murderer who died of food poisoning.

I would be embarrassed to use another country’s suffering as my best example of a success story. Your mileage may vary.

Posted by: Danny A. Moose | February 6, 2012, 4:16 pm 4:16 pm

So it’s in the Republican’s DNA to hate ANYTHING GOOD in this Nation IF our President is behind it or has ANYTHING to do with it. What a pile of disgusting Americans all of you PHONEY Patriots have turned out to be. The hell with the USA, as long as the rabid Republicans get back into office. You all look as ridiculous as you ARE!!!

Posted by: demNme5 | February 6, 2012, 4:19 pm 4:19 pm

Karl Rove hates it, lol, the slimeball architech of unlimited dirty political tricks that made Richard Nixon look like an amateur. that tells you one thing….it was the best, upbeat, pro-american ad show during the super bowl. GO President Obama!. Thank God McCain didn’t win, the republicans would have sold all of us down the river for a few billion bucks

Posted by: redwolf252 | February 6, 2012, 4:44 pm 4:44 pm

“So it’s in the Republican’s DNA to hate ANYTHING GOOD in this Nation IF our President is behind it or has ANYTHING to do with it. What a pile of disgusting Americans all of you PHONEY Patriots have turned out to be. The hell with the USA, as long as the rabid Republicans get back into office. You all look as ridiculous as you ARE!!!”

Yes they do. The Party of No is now synonymous with the Party of Hate. The hypocrisy, of course, is that these same idiots claim to follow Jesus and his teachings of ‘love thy neighbor’ and ‘turn the other cheek’ and ‘whatsoever you do to the least among us, you do to me’. And the most amazing part is, they do not even see their hypocrisy. They do not even have the cognitive ability to recognize their stunning lack of morality here.

Posted by: A Cynic | February 6, 2012, 4:52 pm 4:52 pm

The President of Fiat/Chrysler aid that they tried to make the ad as non-political as possible. He said that it highlights America’s unique character of rising to a challenge and never giving up! Some are reading too much into what President Reagan called “Morning in America”!

Posted by: Common _ Sense | February 6, 2012, 4:58 pm 4:58 pm

Note: Clint Eastwood donated all money paid to charity. He did it to help inspire the country!!

Posted by: Common _ Sense | February 6, 2012, 5:01 pm 5:01 pm

Great commercial, a positive message for America and far above most automobile advertising that has been done previously. If succeeding in a global automotive marketplace means partnering with an Italian car company so you can improve your products here in the USA and put Americans back to work manufacturing quality competitive products again, good for Chrysler. Without the bailout funds Chrysler would not have been able to hold on until Fiat purchased them, and we would have lost a great American car company. Chrysler was well on it’s way back before supplies of Japanese cars were affected by the tsunami, it’s ridiculous to say that is the reason the American auto industry and the American economy are on the way back up again again. Some people apparently have to try to assign credit for the current upsurge in the economy to something other than good old American hard work and innovation and persistence and teamwork, which is what this commercial is talking about. Karl Rove is a meaningless has been and if he is offended by it, so what? Maybe get out there and test drive a Chrysler product and stop waiting for your Japanese car to arrive on back order. They happen to be just as good or better, and made in America will mean something again if we support our own car manufacturers. Regardless of the corporate ownership structures, Chrysler products are American and marketed as such here and worldwide, and American workers and car dealers will profit from the results of the automotive bailout orchestrated by the Obama administration. I have no doubt that Chrysler well repay their debt in full and that they are well on their way to becoming profitable again.

Posted by: Vern Southard | February 6, 2012, 5:03 pm 5:03 pm

Hmmmm… Chrysler still owes the government $1.3 Billion…. they pay for advertising on the most expensive night of the year… yeah, I guess the taxpayer paid for it!! ——- Chrysler and GM should have been allowed to go bankrupt… then they could renegotiate those horrible union contracts that caused their financial woes!! — Hmmm… no wonder the Dems liked the bailouts!!!

Posted by: TheLoyalOpposition | February 6, 2012, 5:15 pm 5:15 pm

Fiat now owns most of Chrysler. And the U.S. Treasury has all but written off $1.3 billion it loaned them. Good job!

Posted by: newcountryman | February 6, 2012, 5:20 pm 5:20 pm

Christine 4:13 pm —– Don’t be silly…. companies file for bankruptcy all the time WITHOUT firing all their employees!! — What a crock! — But bankruptcy would have allowed the companies to re-negotiate contracts with the unions… THAT is why the Dems loved the bailouts… fresh payola to their preime backers!!!

Posted by: TheLoyalOpposition | February 6, 2012, 5:21 pm 5:21 pm

Uh, this was filmed in New Orleans. Makes sense. Oh, wait, it’s about Detroit…

Posted by: jmlefler | February 6, 2012, 5:46 pm 5:46 pm

Hey “Loyal” – Isuppose you understand that by supporting the idea of renegotiating a labor contract (still in effect, no less) that you are a supporter of:1) breaking legal contracts when it suits you, and 2) you support lowering the wages and living standards of thousands of people without allowing them any recourse. Gee, your compassion is inspiring!

Posted by: Sandwalker59 | February 6, 2012, 6:34 pm 6:34 pm

The United States government “invested” in Chrysler and GM in 2009. Just like most people who watched their 401k become a 201k the government lost their shirt. At least Chrysler and GM have survived where many of President Obama’s other investments have already failed!

Posted by: Common _ Sense | February 6, 2012, 6:41 pm 6:41 pm

I never thought Clint Eastwood’s commercial of Detroit making a come back had anything to do with OBAMA! It had everything to do with Detroit and the Car Industry!

Let’s keep things in perspective here and not make it Political~

Posted by: Hilton | February 6, 2012, 7:15 pm 7:15 pm

If republicans feel put upon by this ad, it’s only because they have guilty consciences, and are still trying to spin that saving American autos and lots of jobs is a bad thing. Shame on them.

Posted by: Rich Burns | February 6, 2012, 10:12 pm 10:12 pm

Actually Clint got paid a nominal fee which he donated to one of his charities. Mr. Eastwood, contrary to what some might believe, has plenty to live on comfortably and only works now and again for good projects that exemplify what’s good about this country or helps people in need. Be careful how you spin things . . . . . . . . . Oh what a terrible web we weave when we practice to deceive . . . . . .

Posted by: Dave | February 6, 2012, 10:34 pm 10:34 pm

MR. OBAMA DID NOT SAVE THE U.S. AUTO INDUSTRY! Ford neither asked for nor got government funds, so it is false that Obama saved the U.S. auto industry.

Moreover, if GM and Chrysler had been allowed to file for bankruptcy, as happens every day with inefficiently run companies, the physical plant and brain trust would not have evaporated into thin air. What would have happened is what happens with every bankruptcy: new entrepreneurs take over for pennies on the dollar and produce product with a new cost structure and offer it to customers at a new price level where the industry is sustainable, i.e., produces a profit. The new price point is generally a benefit to the consumer. Who knows, a new entrepreneurial team with a new business model might have efficiently produced those electric vehicle everybody seems to want.

The only thing the GM and Chrysler bailouts did is save a major Democrat constituency at the price of consumers losing out on better products at a more favorable price point.

Incidentally, I seem to remember another Chrysler bailout in the eighties that were suppose to turn the company around. Would anyone like to take me up on a bet that either GM or Chrysler, or both, will be back for more taxpayer money in ten years or less?

Posted by: Jack Coe | February 6, 2012, 10:36 pm 10:36 pm

LOL… Hollywood and DC…… no difference between the two. Both rich… both think they better than the rest of us… AND WE keep giving both all our money while we sit around watching them on TV with a stupid @@@ look on our face.

Posted by: tuesdaysgone | February 6, 2012, 11:29 pm 11:29 pm

Did he voice support Citizens United ruling?

Posted by: emerald_sparks | February 6, 2012, 11:33 pm 11:33 pm

I Hate Republicans just for this very reason. they hate everyone that doesn’t tow their party line. no one!

Republicans hate American and Americans!

its time to destroy the republican party and all republicans in america!
Kill the Republican Party 2012!

Posted by: Jeffc | February 7, 2012, 2:20 am 2:20 am

Clint Eastwood is absolutely committed to America. Why do people take a good American message and make it immediately political. He made this message for the American people, to the American people, to stand by the American people.
Take your blinders off, look and listen to his message. It is not political, it is not Democrat it is not Republican…he wants all Americans to get back in the game and if you don’t your either stupid, too greedy or don’t want America to win.

Posted by: Lorn Richards | February 7, 2012, 5:46 am 5:46 am

THELOYALOPPOSITION: What’s with all the “Hmmm” nonsense. While speaking it’s something you do to give yourself a bit of time to organise your thoughts. While writing it’s just very, very annoying.

Posted by: ashadulailahaillallah | February 7, 2012, 6:30 am 6:30 am

I would like to know what car Karl Rove is driving these days. Is it American made?

Posted by: Laura | February 7, 2012, 2:12 pm 2:12 pm

wHAT ABOUT SMALL LOCAL FAMILY DEALERSHIPS EXCLUDED FROM THE GAME . i GUESS THEY WERE LOST IN THE FIRST HALF, Please no patrioic “thank god we saved detroit” Geez
They should be thanking those who lost their business in the name of “shared sacrifice”
Govt bailed out unions not main st .

Posted by: GREG SIGNORE | February 7, 2012, 3:02 pm 3:02 pm

Funny how Rove was offended at an ad that spoke with optimism about the challenges we face. What did he want Eastwood to say? That it was a bad idea to bail out the auto manufacturers (which is what the GOP wanted)? Bummer, Karl, that this was an example of people actually working together, through out government, to get something good done.

Getting Osama bin Laden, there’s another example of people pulling together. Rove hated that. For all their usual bluster on foreign policy, the GOP f**ed up Iraq, failed to stop 9/11, just tried to scare the country, and never caught bin Laden. All the while they were filling the pockets of the top 0.1& while the economy came to a near-catastrophe. All talk — no action. Or worse, dumb action.

Every single one of those problems tat Obama inherited, he has turned around, despite constant obstruction from the GOP at every turn. The GOP have lost their credibility on cutting taxes for the ricn, and now they’re terrified that the public understands that they can’t be trusted on foreign policy either. Obama has a record to run on, and the GOP can’t decide which candidate they hate the least for 2012. I suppose they can always run on “evolution is wrong” or “no birth control for women” or “cut benefits to the bottom 1%” or “don’t you realize Obama is still Black?”. Lot of traction they’ll get there. Romney will giggle nervously while Obama completely wipes the floor with his flip-flopping B.S. — that’s the best the GOP can hope for; imagine the fun Obama would have with, who Gingrich? Santorum? There will be few surprises in ’12, but watching the GOP go into full freakout mode will be like tacky, guilty-pleasure reality TV.

Posted by: dackmont | February 15, 2012, 2:01 pm 2:01 pm

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