Mitt Romney may be less than thrilled about Etch A Sketch's new found fame in the presidential debate, but the toy's manufacturer is quite pleased.

"Happy to see Etch A Sketch, an American classic toy, is DRAWING attention with political candidates as a cultural icon and important piece of our society," Nicole Gresh, spokeswoman for Etch a Sketch's manufacturer Ohio Art, in an email to ABC News.  "A profound toy, highly recognized and loved by all, is now SHAKING up the national debate. Nothing is as quintessentially American as Etch A Sketch and a good old fashion political debate."

We are pleased with the added attention being drawn to Etch A Sketch which is truly one of the most recognizable, iconic and fun toys ever developed. As one of the most classic toys of all time, Etch A Sketch has always sold particularly well with today's consumer. It is too early to tell, but we are hopeful to see if there is an uptake in sales given this recent exposure."

The Ohio Art Company has been in the toy business for more than 100 years and Etch A Sketch for over five decades. Our company values bringing smiles to kids faces and providing hours of fun playtime for young kids."