President Obama, in turns out, is no women's hairstylist.
In a new behind-the-scenes campaign video of the March 8 "Dinner with Barack and Michelle" circulated by the Obama campaign, the president recounts a story about parenting his oldest daughter, Malia.
"My favorite story out of this is Malia, when she was 4, she had a little dance thing. Well, Michelle was gone that weekend so I'm taking her to ballet. And I get her in her little leotard and her little stuff. I did her hair, put it in a little bun," Obama recalled.
"We get to the dance studio and one of the mothers there right away comes up to Malia - she thinks she's out of earshot of me - and she says, 'Sweetie, do you want me to redo your hair?' And Malia - she's 4 - says, 'Yes, please. This is a disaster,'" he said with a grin. "You know, she didn't want to hurt daddy's feelings."
The campaign is excerpting Malia's quote in a social media push to draw clicks to a donation page: " Malia Obama: "This is a disaster" https://t.co/HFvAsv25," Obama campaign digital director Teddy Goff tweeted.
The video, which is meant to promote the Obama brand as much as it is to appeal for cash, also features the president telling his grassroots supporters about his first date with Michelle.
"Our first date, I took her to the art museum, or the art institute, so I was trying to impress her, show her I was a real culturally sensitive guy. And it worked. So I'm giving tips to the young men out there who are …"
"I'll share that with my boys," one of the supporters interjected.