WEST PALM BEACH, Fla. – The Romney campaign released today its first ad of the general election, a 30-second spot that focuses on what the candidate would do on the first day in the White House.
The ad, which is reportedly set to run in several battleground states such as Virginia, Ohio, Iowa and North Carolina, is titled “Day One” and was first released early this morning by Mitt Romney campaign manager Matt Rhoades in an email to “trusted supporters.”
The campaign also released an identical ad in Spanish called “Dia Uno.”
The spot begins with a voice-over asking, “What would a Romney Presidency be like?” as text reading “Day 1″ flashes on the screen.
“President Romney immediately approves the Keystone pipeline, creating thousands of jobs that Obama blocked,” the voice-over says.
“President Romney introduces tax cuts and reforms that reward job creators, not punish them,” the voice-over says as video of Romney’s speaking at various campaign events across the country plays. “President Romney issues order to begin replacing Obamacare with commonsense health care reform.
“That’s what a Romney Presidency will be like,” the ad concludes.
Romney anticipated the pending Thursday, telling the media that the ad would be a “positive ad on what I would do if I were president,” using it to juxtapose himself with the president.
“It’ll be contrasting with the president’s ad which again is a character assassination ad,” Romney said, referring to an ad released by the Obama re-election campaign that focuses on his time at Bain Capital.