The pro-Romney super PAC Restore Our Future announced Thursday they are launching a $7.2 million ad buy to run during the London Olympics later this month.
The ads will run in 11 battleground states: Colorado, Florida, Iowa, Michigan, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania, Virginia and Wisconsin July 31 through August 9.
Restore Our Future is not announcing yet whether it will be a new ad or one already released, but in a statement from the super PAC it says “the buy counters the Obama campaign’s recent Olympic ad buy.”
The Obama campaign announced last week a $5.5 million ad buy during the games, according to the New York Times. The Olympics will air on NBC and an executive told the Times last week positive commercials do better.
“Ten years ago, Mitt Romney rescued the Salt Lake City Olympics from scandal and financial ruin, transforming a crushing deficit into a surplus and delivering a safe and secure Olympics less than a year after September 11,” Charlie Spies, treasurer of Restore Our Future, said in a statement. ”Mitt Romney is a proven leader who is capable of turning our economy around and creating an environment where we can once again realize the American Dream.”
The Romneys are closely tied to the Olympics. As Spies said in his statement, Mitt Romney ran the 2002 Salt Lake City Olympics and has attended the Olympics ever since. This summer, Ann Romney’s dressage trainer Jan Ebeling and the horse they co-own together Rafalca will be going for the gold. Both Romneys are expected to attend the opening ceremonies, but only Mrs. Romney will be on hand to cheer Ebeling and Rafalca on. The candidate will instead travel to Israel from London for a visit.
Michelle Obama will also attend the opening ceremonies, leading the U.S. delegation to London.