President Obama and Republican nominee Mitt Romney have spent millions developing and promoting thematic, one-line distillations of their political brands. Obama is running on "Forward," Romney on "Believe in America." Both have hoped to inspire supporters and generate a little buzz.
At campaign rallies across the country, ABC News has been asking voters whether they can identify the slogans, and what they think about them. Here's a look at some of what we heard - if voters we asked were even able to identify the 2012 slogans at all.