DAVENPORT, Iowa — First Lady Michelle Obama is appearing in her first TV ad of the 2012 election cycle, making a late campaign appeal to women and Latino voters on behalf of her husband in five key states.
The 30-second spot, titled “El Voto Es Crítico,” also features Cristina Saralegui, who is popularly known as the Hispanic Oprah. The women are shown seated beside each other having a conversation about the campaign with their remarks Spanish subtitled.
“Why is it so important for Latinos to vote in this election?” Saralegui asks.
“So much is at stake,” the first lady says.
The ad, released in tandem with Democrats’ intensified blitz to turn out voters, makes a double-play for women and Latinos – all key constituencies in Colorado, Florida, Nevada, Ohio, and Virginia where the ad will air.
President Obama is scheduled to visit all five states on his 48-hour campaign swing today and Thursday.