President Obama's "Funny or Die" video interview with Zach Galifianakis is doing more for the Obama administration than making people laugh.
According to White House Senior Communications Advisor Tara McGuinness, the "Funny or Die" website is driving its viral video watchers straight to the healthcare.gov site. In fact, it's the number one referral website to the healthcare exchange today.
- Tara McGuinness (@HealthCareTara) March 11, 2014
Even President Obama reached out to say thanks to Galifianakis for the web traffic spike, signing the tweet -bo, meaning that the President himself sent the tweet.
— The White House (@WhiteHouse) March 11, 2014
So was President Obama's interview with the comedian a ploy to tell young people about the health care exchange?
"The President's interview with Zach Galifianakis on Between Two Ferns was designed to reach Americans where they live," Carney said. "They watch this show in huge numbers."
Carney said that it's all part of the administration's effort to reach an audience that doesn't read newspapers or watch the evening news.
"I think what it says is that gone are the days when your broadcast, or yours, or yours, can reach everybody that we need to reach," Carney said.
Carney said it was "safe to say" this interview was unlike any ever done by another President, but he said it didn't denigrate the office of the Presidency.
"I think we knew that there would be an opportunity to talk about healthcare.gov," Carney said. "There's a lot of adlibbing in there. I can tell you there's a lot of adlibbing."