Will Hispanics Give U.S. Soccer a Kick?

By Christopher Weiss

Jun 6, 2014 12:00pm

The nation’s growing Hispanic population may do more than change political and cultural equations in this country. It may give a kick to U.S. soccer, as well.

On the eve of the World Cup, 28 percent of Americans in this ABC News/Washington Post poll say they’re fans of the sport – 10 percent, “big” fans. That trails interest in professional football, baseball and basketball, though it’s similar to fan levels for professional hockey.

See PDF with full results, charts and tables here.

There’s a huge ethnic divide in interest: Forty-five percent of Hispanics describe themselves as soccer fans, compared with a quarter of all other adults. With the Hispanic share of the U.S. population growing, the sport’s success could follow.

Another factor could play a role as well – the prevalence of youth leagues. A fifth of Americans say they played soccer as a child (rising to 39 percent of Hispanics). Fandom in this group swells to 59 percent, compared with 20 percent of those who didn’t play the sport as kids.

WATCHING? – As things stand, 28 percent overall (and 45 percent of Hispanics) plan to watch the World Cup, which begins next Thursday with host Brazil playing Croatia. The first game for the United States is June 16 against Ghana, which has knocked the Americans out of the past two tournaments.

That’s plenty enough for a robust audience, since 28 percent of the U.S. adult population translates to more than 65 million people. Intended viewership, however, is lower than it was 20 years ago, when the United States hosted the games. Then four in 10 planned to tune in.

Other results point both to opportunities and challenges for the game. On one hand, 46 percent expect soccer to become more popular in the next decade, while just 4 percent think it’ll lose popularity. Yet half of Americans in this survey, produced for ABC by Langer Research Associates, call soccer dull or downright boring (21 and 28 percent, respectively). In 1994, many fewer (a combined 35 percent) reported those views.

GROUPS – As noted, the sharpest divisions are between those who did or didn’t play soccer as kids. In addition to being three times more likely to be fans, those who played the game are 30 percentage points more likely to find soccer exciting and 35 points more apt to plan to watch the tournament.

Beyond Hispanics, groups most likely to have played soccer in their youth include adults under 40, those with postgraduate educations and men. Each of these, it follows, are more apt than their counterparts to be fans of the game and to plan to watch the World Cup.

In another group difference, people in rural areas are less likely than others to be fans of the sport, plan to watch the tournament or find soccer interesting, by 13- to 17-point margins.

METHODOLOGY – This ABC News/Washington Post poll was conducted by telephone May 29-June 1, 2014, in English and Spanish, among a random national sample of 1,002 adults, including landline and cell-phone-only respondents. Results have a margin of sampling error of 3.5 points, including design effect.

The survey was produced for ABC News by Langer Research Associates of New York, N.Y., with sampling, data collection and tabulation by Abt-SRBI of New York, N.Y.

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