Daisy Whitney’s New Media Minute:
More people are watching programming on tablets, smartphones and Internet-connected TVs, and brands are eager to reach consumers on those devices. The effort is paying off: click-through rates for ads on connected TVs are currently in the 10 to 17 percent range, a healthy number, according to new data shared by entertainment discovery service and technology provider Rovi. In addition, the number of impressions, as well as engagement and time spent with ads on connected TVs are rising each week.
For the inside scoop, check out this week’s New Media Minute.