New Online Video Ad Strategies

By ABC News

Sep 14, 2011 7:11pm

Daisy Whitney’s New Media Minute:

Measurement services and web publishers are refining their tools to help grow online video ad dollars. Nielsen just rolled out ratings points for online programming, rolling up online impressions into a GRP (Gross Rating Point) measurement, while web publishers like are devising new ad strategies for online video. For more details, check out this week’s New Media Minute with Daisy Whitney.

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