New Online Video Ad Strategies

By ABC News

Sep 14, 2011 7:11pm

Daisy Whitney’s New Media Minute:

Measurement services and web publishers are refining their tools to help grow online video ad dollars. Nielsen just rolled out ratings points for online programming, rolling up online impressions into a GRP (Gross Rating Point) measurement, while web publishers like blip.tv are devising new ad strategies for online video. For more details, check out this week’s New Media Minute with Daisy Whitney.

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